Growth Marketing for Water Filtration E-commerce
Category
Home products
Customer
Living Water
Contexto
Agua Viva Ecotechnologies is a company specialized in advanced solutions for the purification and vitalization of water. Its mission is to promote health and well-being through environmentally friendly technologies, for both domestic and professional use.
Reto
Our work with Agua Viva has focused on boosting their sales and optimizing their digital ecosystem to improve conversion and maximize advertising return on investment. From redesigning key aspects of their website in Prestashop to implementing advertising campaigns on Google, Meta, and Taboola, we have worked at every stage of the sales funnel to achieve a tangible impact on their business.
03
Strategy and Implementation
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One of the challenges was to optimize the Prestashop website, a platform that has certain limitations in meeting the current demands of user experience and conversion based on the structure and modules we had.
The initial structure and performance of the website required significant improvements, because without an optimized experience, the traffic generated by advertising campaigns would convert less. Our goal was to address these shortcomings to maximize the impact of advertising investment.
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Impacto
The work done with Aguaviva has generated tangible results that reflect the success of the strategy and the direct impact on its growth.
The website optimization has improved the user experience and increased the conversion rate (+40%), making the traffic from campaigns more profitable.
The advertising campaigns on Google and Meta Ads have successfully attracted qualified traffic, significantly increasing sales with a highly profitable ROAS.
Although the project is still in development, the progress so far has notably improved Aguaviva's digital positioning, laying the foundation for sustainable growth aligned with its long-term objectives.
Committed to business growth