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Recruitment and awareness for international bagpiper

Category

B2B

Customer

Bras Rodrigo

  • +95%

    +95%

    Tickets sold

    Tickets sold

  • +1M

    +1M

    Impressions

    Impressions

  • 5.37

    5.37

    ROAS

    ROAS

  • Billber Bras Rodrigo Ads
  • Billber Bras Rodrigo Ads
  • Billber Bras Rodrigo
  • Billber Bras Rodrigo Ads

  • Growth Marketing

    Events

    Content creation

    Paid Media

    Influencer Marketing

    Diseño Gráfico

    Video editing

  • Growth Marketing

    Events

    Content creation

    Paid Media

    Influencer Marketing

    Diseño Gráfico

    Video editing

Contexto

Bras Rodrigo, internationally renowned bagpiper and former Coordinator of the New York St. Patrick's Parade, began a series of intimate concerts across Spain in 2025. The challenge: to transfer his prestige from large festivals to medium-sized venues, strengthen his personal brand, and achieve full attendance while maintaining the authenticity and emotion of his Celtic proposal.

Billber Bras Rodrigo

Needs and goals

Needs and goals

We tailor our services and strategy to the client's context

We tailor our services and strategy to the client's context

We tailor our services and strategy to the client's context

  • 1.

    Fill 900 seats between León and Siero to ensure the profitability of the tour.

  • 1.

    Fill 900 seats between León and Siero to ensure the profitability of the tour.

  • 2.

    Increase the brand awareness of Bras Rodrigo in the Spanish market and position it as a benchmark.

  • 2.

    Increase the brand awareness of Bras Rodrigo in the Spanish market and position it as a benchmark.

  • 3.

    Reach new audiences segmented by musical interests (Celtic music, folk, and similar) and geographic location.

  • 3.

    Reach new audiences segmented by musical interests (Celtic music, folk, and similar) and geographic location.

  • 4.

    Generate prior engagement to boost ticket presales.

  • 4.

    Generate prior engagement to boost ticket presales.

  • 5.

    Coordinate multichannel campaigns in two regions.

Billber Bras Rodrigo
Billber Bras Rodrigo
Billber Bras Rodrigo Ads
Billber Bras Rodrigo Ads

Reto

The main challenge was to bring Bras Rodrigo's proposal to festivals and large events to local and urban concerts through a closer experience, while maintaining the excitement and authenticity of his Celtic music. We had to highlight his proposal against other folk artists in a very competitive market.

03

Strategy and Implementation

Billber Bras Rodrigo

01

We designed an advertising strategy for the different phases of the funnel, from awareness to retargeting, activating clear messages and incentives to convert advertising investment into tickets sold.

Creation of narratives adapted to each phase of the funnel:

  • Awareness: introduction to Bras Rodrigo's journey and samples of his style in audiovisual format, from a personal and close communication.

  • Consideration: short clips of live performances, unique propositions, and reviews from specialized media.

  • Conversion: clear calls to action with last-minute incentives, few tickets, etc.

01

03

Strategy and Implementation

Billber Bras Rodrigo

01

We designed an advertising strategy for the different phases of the funnel, from awareness to retargeting, activating clear messages and incentives to convert advertising investment into tickets sold.

Creation of narratives adapted to each phase of the funnel:

  • Awareness: introduction to Bras Rodrigo's journey and samples of his style in audiovisual format, from a personal and close communication.

  • Consideration: short clips of live performances, unique propositions, and reviews from specialized media.

  • Conversion: clear calls to action with last-minute incentives, few tickets, etc.

01

03

Strategy and Implementation

Billber Bras Rodrigo

01

We designed an advertising strategy for the different phases of the funnel, from awareness to retargeting, activating clear messages and incentives to convert advertising investment into tickets sold.

Creation of narratives adapted to each phase of the funnel:

  • Awareness: introduction to Bras Rodrigo's journey and samples of his style in audiovisual format, from a personal and close communication.

  • Consideration: short clips of live performances, unique propositions, and reviews from specialized media.

  • Conversion: clear calls to action with last-minute incentives, few tickets, etc.

01

Some tools and platforms used ⚝

Some tools and platforms used ⚝

  • Billber Bras Rodrigo Google Adsa
  • Billber Bras Rodrigo Notion
  • Billber Bras Rodrigo Figma
  • Billber Bras Rodrigo Instagram
  • Billber Bras Rodrigo Acrobat
  • Billber Bras Rodrigo Meta Ads
  • Billber Bras Rodrigo Spotify
  • Billber Bras Rodrigo Facebook
  • Billber Bras Rodrigo Google Adsa
  • Billber Bras Rodrigo Notion
  • Billber Bras Rodrigo Figma
  • Billber Bras Rodrigo Instagram
  • Billber Bras Rodrigo Acrobat
  • Billber Bras Rodrigo Meta Ads
  • Billber Bras Rodrigo Spotify
  • Billber Bras Rodrigo Facebook
  • Billber Bras Rodrigo Google Adsa
  • Billber Bras Rodrigo Notion
  • Billber Bras Rodrigo Figma
  • Billber Bras Rodrigo Instagram
  • Billber Bras Rodrigo Acrobat
  • Billber Bras Rodrigo Meta Ads
  • Billber Bras Rodrigo Spotify
  • Billber Bras Rodrigo Facebook

Impacto

The campaign positioned Bras Rodrigo as a prominent artist in the Spanish folk scene, generated a strong buzz on social media and local press, and culminated with sold-out theaters.

Billber Bras Rodrigo

Results

Results

Committed to business growth

  • +95%

    Tickets sold

    Over 95% of tickets sold between León and Siero (900 seats covered)

  • +95%

    Tickets sold

    Over 95% of tickets sold between León and Siero (900 seats covered)

  • +1M

    Impressions

    +1M impressions on Meta, Google, and Spotify

  • +1M

    Impressions

    +1M impressions on Meta, Google, and Spotify

  • 5.37

    ROAS

    5.37 ROAS across both concerts

  • 5.37

    ROAS

    5.37 ROAS across both concerts

Todo lo que tu proyecto necesita

Para crecer

Todo lo que tu proyecto necesita

Para crecer