B2B-B2C
B2B-B2C
Social Media
Social Media
Education
Education
Lead generation for an English academy
Complete English is an English school with over 20 years of experience, known for its small groups and native teachers, offering personalized learning through an efficient online platform.
+45%
+45%
Acquisition of new customers
Acquisition of new customers
€9.50
€9.50
Cost for first class booked
Cost for first class booked
+104%
+104%
Accounts reached in the last 3 months
Accounts reached in the last 3 months
Advertising
Branding
Gestión de la comunidad
Social Media
Copywriting
Email Marketing
Graphic design
Growth Marketing
Advertising
Branding
Gestión de la comunidad
Social Media
Copywriting
Email Marketing
Graphic design
Growth Marketing
Category
Education
Customer
Inglés completo
01
Context
Context
Context
Founded in early 2003, Complete English is much more than an academy.
With over 20 years of teaching and thousands of students who have advanced in their careers and businesses, Complete English stands out for its small groups, flexible system, native teachers, and a high level of satisfaction.
Founded in early 2003, Complete English is much more than an academy.
With over 20 years of teaching and thousands of students who have advanced in their careers and businesses, Complete English stands out for its small groups, flexible system, native teachers, and a high level of satisfaction.
Needs and goals
Needs and goals
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
1.
Expand your online presence to reach new cities.
1.
Expand your online presence to reach new cities.
1.
Expand your online presence to reach new cities.
2.
Generate leads through digital strategies.
2.
Generate leads through digital strategies.
2.
Generate leads through digital strategies.
3.
Optimize online class management and communication.
3.
Optimize online class management and communication.
3.
Optimize online class management and communication.
4.
Increase student conversion and retention.
4.
Increase student conversion and retention.
4.
Increase student conversion and retention.
02
Challenge
Although Complete English Club offered impeccable service, most of its clients were locals. The challenge was to expand its reach to other Spanish cities through online mode, generating leads from advertisements and nurturing them with email marketing, social media, and inbound marketing.
Although Complete English Club offered impeccable service, most of its clients were locals. The challenge was to expand its reach to other Spanish cities through online mode, generating leads from advertisements and nurturing them with email marketing, social media, and inbound marketing.
03
Strategy and Implementation
45 days
to plan and launch a multichannel campaign (Meta, Google, email marketing, and web optimization) to expand Complete English to new cities, generate digital leads, enhance management and communication of online classes, and increase student conversion and retention.
Our service focused on creating an optimal sales funnel and expanding the digital visibility of the academy. To achieve this, we employed organic and paid strategies on multiple platforms, offering: marketing consultancy, content strategy, social media management, advertising campaigns, automation and CRM, SEO and web optimization, email marketing.
01
03
Strategy and Implementation
45 days
to plan and launch a multichannel campaign (Meta, Google, email marketing, and web optimization) to expand Complete English to new cities, generate digital leads, enhance management and communication of online classes, and increase student conversion and retention.
Our service focused on creating an optimal sales funnel and expanding the digital visibility of the academy. To achieve this, we employed organic and paid strategies on multiple platforms, offering: marketing consultancy, content strategy, social media management, advertising campaigns, automation and CRM, SEO and web optimization, email marketing.
01
03
Strategy and Implementation
45 days
to plan and launch a multichannel campaign (Meta, Google, email marketing, and web optimization) to expand Complete English to new cities, generate digital leads, enhance management and communication of online classes, and increase student conversion and retention.
Our service focused on creating an optimal sales funnel and expanding the digital visibility of the academy. To achieve this, we employed organic and paid strategies on multiple platforms, offering: marketing consultancy, content strategy, social media management, advertising campaigns, automation and CRM, SEO and web optimization, email marketing.
01
Some tools and platforms used ⚝
Some tools and platforms used ⚝
04
Impact
Impact
We optimize the social media strategy with a more human approach and implement campaigns on Meta Ads to target the audience, increasing visibility, engagement, and conversion. Additionally, a SaaS designed to automate and manage both class bookings and communication with students and leads was integrated, improving retention and user experience, and contributing to the sustained growth of the academy.
We optimize the social media strategy with a more human approach and implement campaigns on Meta Ads to target the audience, increasing visibility, engagement, and conversion. Additionally, a SaaS designed to automate and manage both class bookings and communication with students and leads was integrated, improving retention and user experience, and contributing to the sustained growth of the academy.
Results
Results
Committed to business growth
+45%
Acquisition of new customers
From the beginning of the collaboration
+45%
Acquisition of new customers
From the beginning of the collaboration
+45%
Acquisition of new customers
From the beginning of the collaboration
€9.50
Cost for first class booked
Attributed in Paid Media campaigns (META, Google).
€9.50
Cost for first class booked
Attributed in Paid Media campaigns (META, Google).
€9.50
Cost for first class booked
Attributed in Paid Media campaigns (META, Google).
+104%
Accounts reached in the last 3 months
The number of accounts reached on Instagram with organic content has doubled
+104%
Accounts reached in the last 3 months
The number of accounts reached on Instagram with organic content has doubled
+104%
Accounts reached in the last 3 months
The number of accounts reached on Instagram with organic content has doubled
Everything your project needs to grow ✺
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
Advertisement
We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
Advertisement