Black Friday Strategy for E-commerce

Deadly Print Studio is a Spanish studio specializing in visual effects for wargame miniatures. Founded by film professionals, it offers 3D files and physical pieces that transform games into cinematic experiences, combining a passion for modeling with 3D printing technology.

x9
x9
ROAS
ROAS
Max.
Max.
Historical billing
Historical billing
+601%
+601%
Increase in revenue
Increase in revenue

Paid Media
Email Marketing
Analytics
Content Creation
Marketing campaign
Paid Media
Email Marketing
Analytics
Content Creation
Marketing campaign

01

Context

Deadly Print Studio had not previously conducted paid advertising campaigns and had poorly configured their digital analytics, which meant they could not accurately measure the impact of their marketing actions. Additionally, they decided to launch a Black Friday campaign almost at the last minute, leaving little room for planning.

Needs and goals

We tailor our services and strategy to the client's context

Implement a precise analytical solution to measure the performance of paid campaigns

Maximize Return on Investment (ROI) during the Black Friday campaign

Migrate and implement Google Analytics 4 (GA4) to obtain more detailed reports

Billber Deadly Print Studio Metrics Results

02 Challenge

The biggest challenge was to set up a successful campaign in record time and practically from scratch. A complete strategy and new creative elements had to be created without any references or brand guidelines, in addition to capturing an almost non-existent audience, precisely during the high price competition typical of Black Friday.

03

Strategy and Implementation

35%

Event matching before starting

Definition of the Ideal Customer Profile (ICP):

In the absence of historical data, we conducted a quick market analysis and defined a detailed profile of the ideal customer. This allowed for effective segmentation of the campaigns from the start.

01 Some tools and platforms used ⚝

04 Impact

Despite the short time frame, the Black Friday campaign achieved extraordinary results. With a well-executed strategy and creatives aligned with the target audience, Deadly Print Studio reached its highest billing day in history and multiplied its revenues, validating the potential of the paid media channel as a lever for growth.