B2C
B2C
Paid Media
Paid Media
Board games and miniatures
Board games and miniatures
Black Friday Strategy for E-commerce
Deadly Print Studio is a Spanish studio specializing in visual effects for wargame miniatures. Founded by film professionals, it offers 3D files and physical pieces that transform games into cinematic experiences, combining a passion for modeling with 3D printing technology.
x9
x9
ROAS
ROAS
Max.
Max.
Historical billing
Historical billing
+601%
+601%
Increase in revenue
Increase in revenue
Paid Media
Email Marketing
Analytics
Content Creation
Marketing campaign
Paid Media
Email Marketing
Analytics
Content Creation
Marketing campaign
Category
Board games and miniatures
Customer
Estudio de Impresión Mortal
01
Context
Context
Context
Deadly Print Studio had not previously conducted paid advertising campaigns and had poorly configured their digital analytics, which meant they could not accurately measure the impact of their marketing actions. Additionally, they decided to launch a Black Friday campaign almost at the last minute, leaving little room for planning.
Deadly Print Studio had not previously conducted paid advertising campaigns and had poorly configured their digital analytics, which meant they could not accurately measure the impact of their marketing actions. Additionally, they decided to launch a Black Friday campaign almost at the last minute, leaving little room for planning.
Needs and goals
Needs and goals
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
1.
Implement a precise analytical solution to measure the performance of paid campaigns
1.
Implement a precise analytical solution to measure the performance of paid campaigns
1.
Implement a precise analytical solution to measure the performance of paid campaigns
2.
Maximize Return on Investment (ROI) during the Black Friday campaign
2.
Maximize Return on Investment (ROI) during the Black Friday campaign
2.
Maximize Return on Investment (ROI) during the Black Friday campaign
3.
Migrate and implement Google Analytics 4 (GA4) to obtain more detailed reports
3.
Migrate and implement Google Analytics 4 (GA4) to obtain more detailed reports
3.
Migrate and implement Google Analytics 4 (GA4) to obtain more detailed reports
02
Challenge
The biggest challenge was to set up a successful campaign in record time and practically from scratch. A complete strategy and new creative elements had to be created without any references or brand guidelines, in addition to capturing an almost non-existent audience, precisely during the high price competition typical of Black Friday.
The biggest challenge was to set up a successful campaign in record time and practically from scratch. A complete strategy and new creative elements had to be created without any references or brand guidelines, in addition to capturing an almost non-existent audience, precisely during the high price competition typical of Black Friday.
03
Strategy and Implementation
35%
Event matching before starting
Definition of the Ideal Customer Profile (ICP):
In the absence of historical data, we conducted a quick market analysis and defined a detailed profile of the ideal customer. This allowed for effective segmentation of the campaigns from the start.
01
03
Strategy and Implementation
35%
Event matching before starting
Definition of the Ideal Customer Profile (ICP):
In the absence of historical data, we conducted a quick market analysis and defined a detailed profile of the ideal customer. This allowed for effective segmentation of the campaigns from the start.
01
03
Strategy and Implementation
35%
Event matching before starting
Definition of the Ideal Customer Profile (ICP):
In the absence of historical data, we conducted a quick market analysis and defined a detailed profile of the ideal customer. This allowed for effective segmentation of the campaigns from the start.
01
Some tools and platforms used ⚝
Some tools and platforms used ⚝
04
Impact
Impact
Despite the short time frame, the Black Friday campaign achieved extraordinary results. With a well-executed strategy and creatives aligned with the target audience, Deadly Print Studio reached its highest billing day in history and multiplied its revenues, validating the potential of the paid media channel as a lever for growth.
Despite the short time frame, the Black Friday campaign achieved extraordinary results. With a well-executed strategy and creatives aligned with the target audience, Deadly Print Studio reached its highest billing day in history and multiplied its revenues, validating the potential of the paid media channel as a lever for growth.
Results
Results
Committed to business growth
x9
ROAS
Maximum historical return
x9
ROAS
Maximum historical return
x9
ROAS
Maximum historical return
Max.
Historical billing
All-time high in daily sales
Max.
Historical billing
All-time high in daily sales
Max.
Historical billing
All-time high in daily sales
+601%
Increase in revenue
Increase in revenue compared to the previous period
+601%
Increase in revenue
Increase in revenue compared to the previous period
+601%
Increase in revenue
Increase in revenue compared to the previous period
Everything your project needs to grow ✺
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
Advertisement
We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
Advertisement