Black Friday Strategy for E-commerce
Category
Juegos de mesa y miniaturas
Customer
Estudio de Impresión Mortal
Contexto
Deadly Print Studio had not previously conducted paid advertising campaigns and had poorly configured their digital analytics, which meant they could not accurately measure the impact of their marketing actions. Additionally, they decided to launch a Black Friday campaign almost at the last minute, leaving little room for planning.
Reto
The biggest challenge was to set up a successful campaign in record time and practically from scratch. A complete strategy and new creative elements had to be created without any references or brand guidelines, in addition to capturing an almost non-existent audience, precisely during the high price competition typical of Black Friday.
03
Strategy and Implementation
35%
Definition of the Ideal Customer Profile (ICP):
In the absence of historical data, we conducted a quick market analysis and defined a detailed profile of the ideal customer. This allowed for effective segmentation of the campaigns from the start.
01
Impacto
Despite the short time frame, the Black Friday campaign achieved extraordinary results. With a well-executed strategy and creatives aligned with the target audience, Deadly Print Studio reached its highest billing day in history and multiplied its revenues, validating the potential of the paid media channel as a lever for growth.
Committed to business growth