B2C
B2C
Branding
Branding
Education
Education
Rebranding for a training company
It is said that a lighthouse is a guide, a reference. FARO Formación is a benchmark among teachers who want to take their competition seriously.
100%
100%
Satisfaction
Satisfaction
100%
100%
Inner pride
Inner pride
100%
100%
Positive feedback
Positive feedback
Branding & Positioning / Graphic Design / Visual Identity
Graphic design
Brand identity
Branding
Brand positioning
Branding & Positioning / Graphic Design / Visual Identity
Graphic design
Brand identity
Branding
Brand positioning
Category
Education
Customer
Lighthouse Teacher Training
01
Context
Context
Context
FARO Teacher Training had an excellent academic track record and a loyal community of competitors, but its corporate image was misaligned with its value proposition. Therefore, they turned to Billber for a complete rebranding to strengthen their positioning as a beacon of reference for teachers.
FARO Teacher Training had an excellent academic track record and a loyal community of competitors, but its corporate image was misaligned with its value proposition. Therefore, they turned to Billber for a complete rebranding to strengthen their positioning as a beacon of reference for teachers.
Needs and goals
Needs and goals
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
1.
Accurately reflect the company's identity
1.
Accurately reflect the company's identity
1.
Accurately reflect the company's identity
2.
Align the corporate image with its positioning objectives
2.
Align the corporate image with its positioning objectives
2.
Align the corporate image with its positioning objectives
3.
Strengthen your market presence with a more professional image
3.
Strengthen your market presence with a more professional image
3.
Strengthen your market presence with a more professional image
4.
Project solidity and seriousness to build trust
4.
Project solidity and seriousness to build trust
4.
Project solidity and seriousness to build trust
02
Challenge
Although the FARO Formación team was recognized for its academic quality, its brand needed a deep transformation to convey authority and rigor. The goal was to design a clear and distinctive visual identity that communicated the values of “guide” and “reference” and helped FARO stand out against more traditional academies.
Although the FARO Formación team was recognized for its academic quality, its brand needed a deep transformation to convey authority and rigor. The goal was to design a clear and distinctive visual identity that communicated the values of “guide” and “reference” and helped FARO stand out against more traditional academies.
03
Strategy and Implementation
24 days
Although the FARO Formación team was known for its academic excellence, its brand needed a deep transformation to convey authority, guidance, and rigor. The goal was to design a clear and distinctive visual identity that communicated the values of "guide" and "reference" and helped FARO stand out against more traditional academies.
Brand Audit and Workshop
We analyze the previous identity and the competition, and together we define the essential values: direction, trust, and excellence.
01
03
Strategy and Implementation
24 days
Although the FARO Formación team was known for its academic excellence, its brand needed a deep transformation to convey authority, guidance, and rigor. The goal was to design a clear and distinctive visual identity that communicated the values of "guide" and "reference" and helped FARO stand out against more traditional academies.
Brand Audit and Workshop
We analyze the previous identity and the competition, and together we define the essential values: direction, trust, and excellence.
01
03
Strategy and Implementation
24 days
Although the FARO Formación team was known for its academic excellence, its brand needed a deep transformation to convey authority, guidance, and rigor. The goal was to design a clear and distinctive visual identity that communicated the values of "guide" and "reference" and helped FARO stand out against more traditional academies.
Brand Audit and Workshop
We analyze the previous identity and the competition, and together we define the essential values: direction, trust, and excellence.
01
Some tools and platforms used ⚝
Some tools and platforms used ⚝
04
Impact
Impact
The renewed identity consolidated FARO Formación as the leading academy for public service exam preparation. The rebranding reinforced the perception of professionalism and approachability, generated greater trust among future students, and laid the foundation for coherent communication across all channels.
The renewed identity consolidated FARO Formación as the leading academy for public service exam preparation. The rebranding reinforced the perception of professionalism and approachability, generated greater trust among future students, and laid the foundation for coherent communication across all channels.
Results
Results
Committed to business growth
100%
Satisfaction
100% of students in the satisfaction survey associated the new identity with professionalism and trust.
100%
Satisfaction
100% of students in the satisfaction survey associated the new identity with professionalism and trust.
100%
Satisfaction
100% of students in the satisfaction survey associated the new identity with professionalism and trust.
100%
Inner pride
Team members who claim to feel more identified and motivated with the new visual identity.
100%
Inner pride
Team members who claim to feel more identified and motivated with the new visual identity.
100%
Inner pride
Team members who claim to feel more identified and motivated with the new visual identity.
100%
Positive feedback
Percentage of comments and direct messages with a positive tone or enthusiasm regarding the change of identity.
100%
Positive feedback
Percentage of comments and direct messages with a positive tone or enthusiasm regarding the change of identity.
100%
Positive feedback
Percentage of comments and direct messages with a positive tone or enthusiasm regarding the change of identity.
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WEB DEVELOPMENT
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