Rebranding for a training company
Category
Education
Customer
Lighthouse Teacher Training
Contexto
FARO Teacher Training had an excellent academic track record and a loyal community of competitors, but its corporate image was misaligned with its value proposition. Therefore, they turned to Billber for a complete rebranding to strengthen their positioning as a beacon of reference for teachers.
Reto
Although the FARO Formación team was recognized for its academic quality, its brand needed a deep transformation to convey authority and rigor. The goal was to design a clear and distinctive visual identity that communicated the values of “guide” and “reference” and helped FARO stand out against more traditional academies.
03
Strategy and Implementation
24 days
Brand Audit and Workshop
We analyze the previous identity and the competition, and together we define the essential values: direction, trust, and excellence.
01
Impacto
The renewed identity consolidated FARO Formación as the leading academy for public service exam preparation. The rebranding reinforced the perception of professionalism and approachability, generated greater trust among future students, and laid the foundation for coherent communication across all channels.
Committed to business growth