B2C
B2C
Content Creation
Content Creation
Nutrition
Nutrition
Commercial Spot for a Wine Cellar
Masaveu Bodegas, a jewel of Spanish viticulture, embodies the legacy and passion of the Masaveu Corporation for the world of wine.
92%
92%
Positive sentiment on social media
Positive sentiment on social media
54%
54%
Full video retention
Full video retention
+15%
+15%
Web traffic from the spot
Web traffic from the spot
Publicidad / Fotografía / Redes Sociales / Producción de Video
Advertising
Video production
Corporate ad
Post-production
Publicidad / Fotografía / Redes Sociales / Producción de Video
Advertising
Video production
Corporate ad
Post-production
Category
Nutrition
Customer
Masaveu Wineries
01
Context
Context
Context
Masaveu Bodegas, a jewel of Spanish viticulture, represents the legacy and passion of the Masaveu Corporation for the world of wine. Founded in 1974, it is synonymous with excellence and tradition, and has extended its roots to various wine regions of Spain.
Masaveu Bodegas, a jewel of Spanish viticulture, represents the legacy and passion of the Masaveu Corporation for the world of wine. Founded in 1974, it is synonymous with excellence and tradition, and has extended its roots to various wine regions of Spain.
Needs and goals
Needs and goals
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
1.
Preserve and communicate the tradition and excellence in viticulture
1.
Preserve and communicate the tradition and excellence in viticulture
1.
Preserve and communicate the tradition and excellence in viticulture
2.
Strengthen the brand's recognition and positioning
2.
Strengthen the brand's recognition and positioning
2.
Strengthen the brand's recognition and positioning
3.
Connect emotionally with the audience through authentic narratives
3.
Connect emotionally with the audience through authentic narratives
3.
Connect emotionally with the audience through authentic narratives
4.
Maintain a stylish and consistent brand image across all channels
4.
Maintain a stylish and consistent brand image across all channels
4.
Maintain a stylish and consistent brand image across all channels
5.
Create a memorable Christmas announcement for Masaveu
5.
Create a memorable Christmas announcement for Masaveu
5.
Create a memorable Christmas announcement for Masaveu
02
Challenge
The challenge was to deeply understand the identity of Masaveu Bodegas to create an emotive visual narrative that reflected its traditional and elegant image in the Christmas spot. Additionally, meticulous coordination was needed in the production of the spot and the photo session, and to develop a coherent multichannel strategy that maintained the brand's image.
The challenge was to deeply understand the identity of Masaveu Bodegas to create an emotive visual narrative that reflected its traditional and elegant image in the Christmas spot. Additionally, meticulous coordination was needed in the production of the spot and the photo session, and to develop a coherent multichannel strategy that maintained the brand's image.
03
Strategy and Implementation
90 days
to conceive, shoot, and post-produce a Christmas commercial that reflects the elegance and tradition of Masaveu Bodegas across all channels.
We conducted a thorough analysis of the history and values of Masaveu Bodegas, which allowed us to develop a campaign that respects its legacy.
01
03
Strategy and Implementation
90 days
to conceive, shoot, and post-produce a Christmas commercial that reflects the elegance and tradition of Masaveu Bodegas across all channels.
We conducted a thorough analysis of the history and values of Masaveu Bodegas, which allowed us to develop a campaign that respects its legacy.
01
03
Strategy and Implementation
90 days
to conceive, shoot, and post-produce a Christmas commercial that reflects the elegance and tradition of Masaveu Bodegas across all channels.
We conducted a thorough analysis of the history and values of Masaveu Bodegas, which allowed us to develop a campaign that respects its legacy.
01
Some tools and platforms used ⚝
Some tools and platforms used ⚝
04
Impact
Impact
The campaign significantly increased the recognition of Masaveu Bodegas, positioning it as a brand that celebrates tradition and personal stories of its consumers. The multichannel strategy generated a high level of engagement, strengthening the emotional connection with the audience and consolidating a strong and respected brand in the long term.
The campaign significantly increased the recognition of Masaveu Bodegas, positioning it as a brand that celebrates tradition and personal stories of its consumers. The multichannel strategy generated a high level of engagement, strengthening the emotional connection with the audience and consolidating a strong and respected brand in the long term.
Results
Results
Committed to business growth
92%
Positive sentiment on social media
Percentage of favorable comments and reactions to the spot according to manual analysis.
92%
Positive sentiment on social media
Percentage of favorable comments and reactions to the spot according to manual analysis.
92%
Positive sentiment on social media
Percentage of favorable comments and reactions to the spot according to manual analysis.
54%
Full video retention
Viewers who watched the ad until the end, improving the brand's previous records.
54%
Full video retention
Viewers who watched the ad until the end, improving the brand's previous records.
54%
Full video retention
Viewers who watched the ad until the end, improving the brand's previous records.
+15%
Web traffic from the spot
Increase in product page visits after clicks on the video link or swipe-up.
+15%
Web traffic from the spot
Increase in product page visits after clicks on the video link or swipe-up.
+15%
Web traffic from the spot
Increase in product page visits after clicks on the video link or swipe-up.
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WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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