English (United States)

Social Media Management for IT consultancy

Category

IT Consulting

Customer

Midway Technologies

  • +250%

    +250%

    Organic reach

    Organic reach

  • +180%

    +180%

    Compromiso

    Compromiso

  • +20%

    +20%

    Website traffic

    Website traffic

  • Billber Midway Technologies
  • Billber Midway Technologies
  • Billber Midway Technologies
  • Billber Midway Technologies
  • Branding & Positioning / Community Management / Estrategia de Contenidos / Comunicación Corporativa / Diseño Gráfico / Identidad Gráfica / Growth Marketing

    Community Management

    Corporate Communication

    Diseño Gráfico

    Estrategia de Social Media

    Copywriting

    Posicionamiento de Marca

  • Branding & Positioning / Community Management / Estrategia de Contenidos / Comunicación Corporativa / Diseño Gráfico / Identidad Gráfica / Growth Marketing

    Community Management

    Corporate Communication

    Diseño Gráfico

    Estrategia de Social Media

    Copywriting

    Posicionamiento de Marca

Contexto

Midway Technologies, a leader in cloud solutions, needed to turn its social channels (LinkedIn and Meta) into a showcase of its expertise and differentiators: high quality service, constant innovation, and focus on business results.

Billber Midway Technologies

Needs and goals

Needs and goals

We tailor our services and strategy to the client's context

We tailor our services and strategy to the client's context

We tailor our services and strategy to the client's context
  • 1.

    Enhance communication on social networks to reflect professionalism and innovation

  • 1.

    Enhance communication on social networks to reflect professionalism and innovation

  • 2.

    Align the marketing strategy with the business objectives

  • 2.

    Align the marketing strategy with the business objectives

  • 3.

    Attract strategic clients and strengthen relationships with partners

  • 3.

    Attract strategic clients and strengthen relationships with partners

  • 4.

    Consolidate the reputation and positioning in a highly competitive sector

  • 4.

    Consolidate the reputation and positioning in a highly competitive sector

Billber Midway Technologies
Billber Midway Technologies
Billber Midway Technologies
Billber Midway Technologies

Reto

In a sector with intense competition and high standards, it was crucial to project a narrative that positioned Midway as a reliable leader and benchmark in its industry.

It was essential that the social media strategy aligned with the business objectives: attract strategic clients, strengthen relationships with partners and customers, and project a solid and attractive image both for the internal team and potential new talents.

03

Strategy and Implementation

Billber Midway Technologies

30 days

to design and execute a social media strategy that would enhance Midway's visibility and support the generation of business opportunities.

Brand Narrative
We define a tone that is approachable and expert, reinforcing values of innovation and excellence in each piece of content.

01

03

Strategy and Implementation

Billber Midway Technologies

30 days

to design and execute a social media strategy that would enhance Midway's visibility and support the generation of business opportunities.

Brand Narrative
We define a tone that is approachable and expert, reinforcing values of innovation and excellence in each piece of content.

01

03

Strategy and Implementation

Billber Midway Technologies

30 days

to design and execute a social media strategy that would enhance Midway's visibility and support the generation of business opportunities.

Brand Narrative
We define a tone that is approachable and expert, reinforcing values of innovation and excellence in each piece of content.

01

Some tools and platforms used ⚝

Some tools and platforms used ⚝

  • Billber Midway Meta
  • Billber Midway Facebook
  • Billber Midway Instagram
  • Billber Midway LinkedIn
  • Billber Midway GA4
  • Billber Midway Google Tag Manager
  • Agencia de Análisis
  • Billber Midway Metricool
  • Billber Midway Figma
  • Billber Midway Notion
  • Billber Midway Meta
  • Billber Midway Facebook
  • Billber Midway Instagram
  • Billber Midway LinkedIn
  • Billber Midway GA4
  • Billber Midway Google Tag Manager
  • Agencia de Análisis
  • Billber Midway Metricool
  • Billber Midway Figma
  • Billber Midway Notion
  • Billber Midway Meta
  • Billber Midway Facebook
  • Billber Midway Instagram
  • Billber Midway LinkedIn
  • Billber Midway GA4
  • Billber Midway Google Tag Manager
  • Agencia de Análisis
  • Billber Midway Metricool
  • Billber Midway Figma
  • Billber Midway Notion

Impacto

Our collaboration transformed Midway's social media presence into a strategic channel, enhancing its visibility and positioning.

The implemented actions boosted the connection with key stakeholders, strengthened the relationship with clients and partners, and projected a solid and attractive image for both the internal team and future talents.

Billber Midway Technologies

Results

Results

Committed to business growth

  • +250%

    Organic reach

    Increase in monthly reach on LinkedIn and Meta, boosting the impact of posts from the first month.

  • +250%

    Organic reach

    Increase in monthly reach on LinkedIn and Meta, boosting the impact of posts from the first month.

  • +180%

    Compromiso

    Growth in reactions, comments, and shares after introducing content featuring success stories and webinars.

  • +180%

    Compromiso

    Growth in reactions, comments, and shares after introducing content featuring success stories and webinars.

  • +20%

    Website traffic

    Increase in web sessions originating from LinkedIn and Meta during the campaign period starting from month 2.

  • +20%

    Website traffic

    Increase in web sessions originating from LinkedIn and Meta during the campaign period starting from month 2.

Todo lo que tu proyecto necesita

Para crecer

Todo lo que tu proyecto necesita

Para crecer