B2B
B2B
Social Media
Social Media
IT Consulting
IT Consulting
Social Media Management for IT consultancy
Midway Technologies is the leading consulting firm in cloud solutions, transforming the way companies operate. With a focus on efficiency, productivity, and security.
+250%
+250%
Organic reach
Organic reach
+180%
+180%
Compromiso
Compromiso
+20%
+20%
Website traffic
Website traffic
Branding & Positioning / Community Management / Content Strategy / Corporate Communication / Graphic Design / Brand Identity / Growth Marketing
Community Management
Corporate Communication
Graphic design
Estrategia de Redes Sociales
Copywriting
Brand positioning
Branding & Positioning / Community Management / Content Strategy / Corporate Communication / Graphic Design / Brand Identity / Growth Marketing
Community Management
Corporate Communication
Graphic design
Estrategia de Redes Sociales
Copywriting
Brand positioning
Category
IT Consulting
Customer
Midway Technologies
01
Context
Context
Context
Midway Technologies, a leader in cloud solutions, needed to turn its social channels (LinkedIn and Meta) into a showcase of its expertise and differentiators: high quality service, constant innovation, and focus on business results.
Midway Technologies, a leader in cloud solutions, needed to turn its social channels (LinkedIn and Meta) into a showcase of its expertise and differentiators: high quality service, constant innovation, and focus on business results.
Needs and goals
Needs and goals
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
1.
Enhance communication on social networks to reflect professionalism and innovation
1.
Enhance communication on social networks to reflect professionalism and innovation
1.
Enhance communication on social networks to reflect professionalism and innovation
2.
Align the marketing strategy with the business objectives
2.
Align the marketing strategy with the business objectives
2.
Align the marketing strategy with the business objectives
3.
Attract strategic clients and strengthen relationships with partners
3.
Attract strategic clients and strengthen relationships with partners
3.
Attract strategic clients and strengthen relationships with partners
4.
Consolidate the reputation and positioning in a highly competitive sector
4.
Consolidate the reputation and positioning in a highly competitive sector
4.
Consolidate the reputation and positioning in a highly competitive sector
02
Challenge
In a sector with intense competition and high standards, it was crucial to project a narrative that positioned Midway as a reliable leader and benchmark in its industry.
It was essential that the social media strategy aligned with the business objectives: attract strategic clients, strengthen relationships with partners and customers, and project a solid and attractive image both for the internal team and potential new talents.
In a sector with intense competition and high standards, it was crucial to project a narrative that positioned Midway as a reliable leader and benchmark in its industry.
It was essential that the social media strategy aligned with the business objectives: attract strategic clients, strengthen relationships with partners and customers, and project a solid and attractive image both for the internal team and potential new talents.
03
Strategy and Implementation
30 days
to design and execute a social media strategy that would enhance Midway's visibility and support the generation of business opportunities.
Brand Narrative
We define a tone that is approachable and expert, reinforcing values of innovation and excellence in each piece of content.
01
03
Strategy and Implementation
30 days
to design and execute a social media strategy that would enhance Midway's visibility and support the generation of business opportunities.
Brand Narrative
We define a tone that is approachable and expert, reinforcing values of innovation and excellence in each piece of content.
01
03
Strategy and Implementation
30 days
to design and execute a social media strategy that would enhance Midway's visibility and support the generation of business opportunities.
Brand Narrative
We define a tone that is approachable and expert, reinforcing values of innovation and excellence in each piece of content.
01
Some tools and platforms used ⚝
Some tools and platforms used ⚝
04
Impact
Impact
Our collaboration transformed Midway's social media presence into a strategic channel, enhancing its visibility and positioning.
The implemented actions boosted the connection with key stakeholders, strengthened the relationship with clients and partners, and projected a solid and attractive image for both the internal team and future talents.
Our collaboration transformed Midway's social media presence into a strategic channel, enhancing its visibility and positioning.
The implemented actions boosted the connection with key stakeholders, strengthened the relationship with clients and partners, and projected a solid and attractive image for both the internal team and future talents.
Results
Results
Committed to business growth
+250%
Organic reach
Increase in monthly reach on LinkedIn and Meta, boosting the impact of posts from the first month.
+250%
Organic reach
Increase in monthly reach on LinkedIn and Meta, boosting the impact of posts from the first month.
+250%
Organic reach
Increase in monthly reach on LinkedIn and Meta, boosting the impact of posts from the first month.
+180%
Compromiso
Growth in reactions, comments, and shares after introducing content featuring success stories and webinars.
+180%
Compromiso
Growth in reactions, comments, and shares after introducing content featuring success stories and webinars.
+180%
Compromiso
Growth in reactions, comments, and shares after introducing content featuring success stories and webinars.
+20%
Website traffic
Increase in web sessions originating from LinkedIn and Meta during the campaign period starting from month 2.
+20%
Website traffic
Increase in web sessions originating from LinkedIn and Meta during the campaign period starting from month 2.
+20%
Website traffic
Increase in web sessions originating from LinkedIn and Meta during the campaign period starting from month 2.
Everything your project needs to grow ✺
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
Advertisement
We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
Advertisement