Comprehensive project for an educational initiative
Category
Education
Customer
Mindset Tech
Contexto
Hack Your Future is an online educational initiative driven by Mindset, a consulting firm recognized for its focus on talent development and innovation.
In partnership with the Digital Talent Generation Plan of Extremadura and the Chambers of Commerce of Cáceres and Badajoz, Mindset led an initiative designed to train people in digital and cross-sectional skills. The project aims to improve employability and provide tools for a more competitive professional future.
Reto
The project faced several significant challenges:
Launch from scratch: Create a brand with its own identity and a solid value proposition in a competitive sector.
Digital training for a diverse audience: Adapt the message to profiles ranging from young people with no experience to professionals seeking career change.
Optimization of student recruitment: Achieve massive enrollments in training programs through effective marketing and communication strategies.
Multichannel collaboration: Manage the integration of actions among various institutional actors, ensuring consistency in all communications.
Impacto
The pre-launch events, organized to raise awareness and mobilize local communities, have been a resounding success. These actions have allowed key institutions to get involved and highlighted the project's importance in the development of digital talent in Extremadura.
Hack Your Future has positioned itself as a solid, modern, and accessible proposal, with a coherent and attractive visual and communicative identity that has generated great notoriety throughout the autonomous community (80-90% of the active internet population reached).
The pre-launch events, organized to raise awareness and mobilize local communities, have been a resounding success. These actions have allowed the involvement of key institutions, highlighted the project's importance in the development of digital talent in Extremadura, and established a solid foundation for the upcoming stages. All recruitment objectives have been met.
Committed to business growth