Growth Marketing for process automation SAAS
Category
Business Processes
Customer
Models
Contexto
We launched and managed growth marketing for Modela, an innovative B2B SaaS solution for business process automation, developed by Midway Technologies. Our goal was to position Modela in the market, increase its visibility, and build a solid base of potential clients.
We worked closely with Midway Technologies for the launch and growth of Modela, developing and implementing a comprehensive marketing strategy that covered everything from branding definition to lead generation and loyalty, using both organic and paid channels.
Reto
As contributors, our challenge was not only to increase brand recognition and generate leads, but also to build a solid and differentiated identity that would facilitate the adoption of Modela in a competitive environment.
B2B SaaS Marketing: Sales cycles in B2B are long and require strategies that foster lasting relationships with clients.
New SaaS in a Competitive Market: Being a recent solution, we needed to stand out against well-established competitors.
Brand Differentiation: With numerous established players, it was essential to offer a unique and compelling value proposition.
Brand Development and Value Proposition: It was necessary to work on branding and clearly define the value proposition to effectively communicate the benefits of Modela and build trust.
Impacto
We have successfully increased Modela's visibility in digital channels, improving brand recognition and generating greater interest from the target audience. Our communication strategy has clearly differentiated the solution in a competitive market, highlighting its benefits and providing an attractive narrative for potential customers.
A pipeline has been generated, with over 70 leads after the launch, with a total value of over $250k in opportunities. We continue optimizing lead generation and conversion, having captured high-quality contacts that show real interest in the solution. This establishes a solid foundation for future nurturing actions.
We continue to work closely with Midway Technologies, iterating our strategies and exploring new solutions to continually improve commercial results.
Committed to business growth