B2B
B2B
Generación de leads
Generación de leads
Business Processes
Business Processes
Growth Marketing for process automation SAAS
Modela is a B2B SaaS solution that automates business processes, enhancing organizational efficiency and performance.
250k
250k
Valor de la tubería
Valor de la tubería
56€
56€
CPL
CPL
21
21
Average duration days of the sales process
Average duration days of the sales process
Advertising
Estrategia Digital
Email Marketing
Growth Marketing
Graphic Design
Social Media
Producción de Video
Planificación de medios
Advertising
Estrategia Digital
Email Marketing
Growth Marketing
Graphic Design
Social Media
Producción de Video
Planificación de medios
Category
Business Processes
Customer
Models
01
Context
Context
Context
We launched and managed growth marketing for Modela, an innovative B2B SaaS solution for business process automation, developed by Midway Technologies. Our goal was to position Modela in the market, increase its visibility, and build a solid base of potential clients.
We worked closely with Midway Technologies for the launch and growth of Modela, developing and implementing a comprehensive marketing strategy that covered everything from branding definition to lead generation and loyalty, using both organic and paid channels.
We launched and managed growth marketing for Modela, an innovative B2B SaaS solution for business process automation, developed by Midway Technologies. Our goal was to position Modela in the market, increase its visibility, and build a solid base of potential clients.
We worked closely with Midway Technologies for the launch and growth of Modela, developing and implementing a comprehensive marketing strategy that covered everything from branding definition to lead generation and loyalty, using both organic and paid channels.
Needs and goals
Needs and goals
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
1.
Get quality leads and potential customers.
1.
Get quality leads and potential customers.
1.
Get quality leads and potential customers.
2.
Establish your presence in organic and paid digital channels
2.
Establish your presence in organic and paid digital channels
2.
Establish your presence in organic and paid digital channels
3.
Work on branding and brand storytelling
3.
Work on branding and brand storytelling
3.
Work on branding and brand storytelling
4.
Create and automate the sales funnel
4.
Create and automate the sales funnel
4.
Create and automate the sales funnel
02
Challenge
As contributors, our challenge was not only to increase brand recognition and generate leads, but also to build a solid and differentiated identity that would facilitate the adoption of Modela in a competitive environment.
B2B SaaS Marketing: Sales cycles in B2B are long and require strategies that foster lasting relationships with clients.
New SaaS in a Competitive Market: Being a recent solution, we needed to stand out against well-established competitors.
Brand Differentiation: With numerous established players, it was essential to offer a unique and compelling value proposition.
Brand Development and Value Proposition: It was necessary to work on branding and clearly define the value proposition to effectively communicate the benefits of Modela and build trust.
As contributors, our challenge was not only to increase brand recognition and generate leads, but also to build a solid and differentiated identity that would facilitate the adoption of Modela in a competitive environment.
B2B SaaS Marketing: Sales cycles in B2B are long and require strategies that foster lasting relationships with clients.
New SaaS in a Competitive Market: Being a recent solution, we needed to stand out against well-established competitors.
Brand Differentiation: With numerous established players, it was essential to offer a unique and compelling value proposition.
Brand Development and Value Proposition: It was necessary to work on branding and clearly define the value proposition to effectively communicate the benefits of Modela and build trust.
03
Strategy and Implementation
45 days
To prepare for the launch
We became a comprehensive partner for Midway Technologies, providing an end-to-end solution that covers all aspects of marketing and growth. We committed to continuously iterating and seeking new strategies, adapting to the changing needs of the market to maximize results.
We developed a complete marketing strategy which encompassed:
Communication and Marketing Strategy: We defined tone and narrative, unifying actions of branding, organic content, and advertising.
01
03
Strategy and Implementation
45 days
To prepare for the launch
We became a comprehensive partner for Midway Technologies, providing an end-to-end solution that covers all aspects of marketing and growth. We committed to continuously iterating and seeking new strategies, adapting to the changing needs of the market to maximize results.
We developed a complete marketing strategy which encompassed:
Communication and Marketing Strategy: We defined tone and narrative, unifying actions of branding, organic content, and advertising.
01
03
Strategy and Implementation
45 days
To prepare for the launch
We became a comprehensive partner for Midway Technologies, providing an end-to-end solution that covers all aspects of marketing and growth. We committed to continuously iterating and seeking new strategies, adapting to the changing needs of the market to maximize results.
We developed a complete marketing strategy which encompassed:
Communication and Marketing Strategy: We defined tone and narrative, unifying actions of branding, organic content, and advertising.
01
Some tools and platforms used ⚝
Some tools and platforms used ⚝
04
Impact
Impact
We have successfully increased Modela's visibility in digital channels, improving brand recognition and generating greater interest from the target audience. Our communication strategy has clearly differentiated the solution in a competitive market, highlighting its benefits and providing an attractive narrative for potential customers.
A pipeline has been generated, with over 70 leads after the launch, with a total value of over $250k in opportunities. We continue optimizing lead generation and conversion, having captured high-quality contacts that show real interest in the solution. This establishes a solid foundation for future nurturing actions.
We continue to work closely with Midway Technologies, iterating our strategies and exploring new solutions to continually improve commercial results.
We have successfully increased Modela's visibility in digital channels, improving brand recognition and generating greater interest from the target audience. Our communication strategy has clearly differentiated the solution in a competitive market, highlighting its benefits and providing an attractive narrative for potential customers.
A pipeline has been generated, with over 70 leads after the launch, with a total value of over $250k in opportunities. We continue optimizing lead generation and conversion, having captured high-quality contacts that show real interest in the solution. This establishes a solid foundation for future nurturing actions.
We continue to work closely with Midway Technologies, iterating our strategies and exploring new solutions to continually improve commercial results.
Results
Results
Committed to business growth
250k
Valor de la tubería
Total opportunity value generated in the first 3 months
250k
Valor de la tubería
Total opportunity value generated in the first 3 months
250k
Valor de la tubería
Total opportunity value generated in the first 3 months
56€
CPL
for an LTV of +24k€
56€
CPL
for an LTV of +24k€
56€
CPL
for an LTV of +24k€
21
Average duration days of the sales process
from SQL to sale
21
Average duration days of the sales process
from SQL to sale
21
Average duration days of the sales process
from SQL to sale
Everything your project needs to grow ✺
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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SEO
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BRANDING
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We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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