B2CQUE
B2CQUE
Branding
Branding
Health
Health
Rebranding for a healthcare company
Osteokinesis
78%
78%
Brand recognition among new patients
Brand recognition among new patients
+45%
+45%
Searches for the new brand on Google
Searches for the new brand on Google
99%
99%
Satisfaction with the visual ambiance
Satisfaction with the visual ambiance
Graphic Design
Brand identity development
Branding
Brand Narrative
Graphic Design
Brand identity development
Branding
Brand Narrative
Category
Health
Customer
Osteokinesis
01
Context
Context
Context
With more than ten years of experience in sports and trauma physiotherapy, Andrea decided to create Osteokinesis, a center in Gijón that combines movement science and holistic well-being. Her goal: to offer personalized treatments in an environment that conveys calmness, professionalism, and vitality, standing out from the traditional clinics in the city.
With more than ten years of experience in sports and trauma physiotherapy, Andrea decided to create Osteokinesis, a center in Gijón that combines movement science and holistic well-being. Her goal: to offer personalized treatments in an environment that conveys calmness, professionalism, and vitality, standing out from the traditional clinics in the city.
Needs and goals
Needs and goals
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
1.
Create a visual identity aligned with Andrea's vision and clearly differentiated in the local market
1.
Create a visual identity aligned with Andrea's vision and clearly differentiated in the local market
1.
Create a visual identity aligned with Andrea's vision and clearly differentiated in the local market
2.
Position the physiotherapy center as a prominent option in Gijón
2.
Position the physiotherapy center as a prominent option in Gijón
2.
Position the physiotherapy center as a prominent option in Gijón
3.
Provide guides and templates that enable the team to independently use the branded applications.
3.
Provide guides and templates that enable the team to independently use the branded applications.
3.
Provide guides and templates that enable the team to independently use the branded applications.
02
Challenge
When reaching out to us at Billber, it was clear that she wanted a unique and consistent brand identity that reflected the values and essence of her center and connected with her future patients.
Our design and marketing team worked closely with Andrea to bring her vision to life. We started with the creation of the logo, choosing a carefully selected color palette to convey calmness, professionalism, and vitality.
When reaching out to us at Billber, it was clear that she wanted a unique and consistent brand identity that reflected the values and essence of her center and connected with her future patients.
Our design and marketing team worked closely with Andrea to bring her vision to life. We started with the creation of the logo, choosing a carefully selected color palette to convey calmness, professionalism, and vitality.
03
Strategy and Implementation
5 weeks
To create a complete visual identity—logo, palette, applications, and brand manual—ready for the launch of Osteokinesis.
Every detail of the design was meticulously thought out to ensure that the projected image was authentic and resonated with future patients.
01
03
Strategy and Implementation
5 weeks
To create a complete visual identity—logo, palette, applications, and brand manual—ready for the launch of Osteokinesis.
Every detail of the design was meticulously thought out to ensure that the projected image was authentic and resonated with future patients.
01
03
Strategy and Implementation
5 weeks
To create a complete visual identity—logo, palette, applications, and brand manual—ready for the launch of Osteokinesis.
Every detail of the design was meticulously thought out to ensure that the projected image was authentic and resonated with future patients.
01
Some tools and platforms used ⚝
Some tools and platforms used ⚝
04
Impact
Impact
A strong visual identity that elevated the perception of professionalism and trust, positioning Osteokinesis as a new benchmark in physical therapy in Gijón and generating a constant flow of patients from its first week of opening.
A strong visual identity that elevated the perception of professionalism and trust, positioning Osteokinesis as a new benchmark in physical therapy in Gijón and generating a constant flow of patients from its first week of opening.
Results
Results
Committed to business growth
78%
Brand recognition among new patients
Patients who correctly identify the logo in a brief reception survey.
78%
Brand recognition among new patients
Patients who correctly identify the logo in a brief reception survey.
78%
Brand recognition among new patients
Patients who correctly identify the logo in a brief reception survey.
+45%
Searches for the new brand on Google
Increase in inquiries for “Osteokinesis Gijón” after the identity launch.
+45%
Searches for the new brand on Google
Increase in inquiries for “Osteokinesis Gijón” after the identity launch.
+45%
Searches for the new brand on Google
Increase in inquiries for “Osteokinesis Gijón” after the identity launch.
99%
Satisfaction with the visual ambiance
Patient satisfaction regarding the visual ambiance and graphic materials (post-visit survey).
99%
Satisfaction with the visual ambiance
Patient satisfaction regarding the visual ambiance and graphic materials (post-visit survey).
99%
Satisfaction with the visual ambiance
Patient satisfaction regarding the visual ambiance and graphic materials (post-visit survey).
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WEB DESIGN
UI Design
UX Design
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WEB DEVELOPMENT
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We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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