English (United States)

Rebranding for a healthcare company

Category

Health

Customer

Osteokinesis

  • 78%

    78%

    Brand recognition among new patients

    Brand recognition among new patients

  • +45%

    +45%

    Searches for the new brand on Google

    Searches for the new brand on Google

  • 99%

    99%

    Satisfaction with the visual ambiance

    Satisfaction with the visual ambiance

  • Billber Osteokinesis Branding
  • Billber Osteokinesis Branding
  • Billber Osteokinesis Branding
  • Billber Osteokinesis Branding
  • Diseño Gráfico

    Desarrollo de Identidad de Marca

    Branding

    Narrativa de Marca

  • Diseño Gráfico

    Desarrollo de Identidad de Marca

    Branding

    Narrativa de Marca

Contexto

With more than ten years of experience in sports and trauma physiotherapy, Andrea decided to create Osteokinesis, a center in Gijón that combines movement science and holistic well-being. Her goal: to offer personalized treatments in an environment that conveys calmness, professionalism, and vitality, standing out from the traditional clinics in the city.

Billber Osteokinesis Branding

Needs and goals

Needs and goals

We tailor our services and strategy to the client's context

We tailor our services and strategy to the client's context

We tailor our services and strategy to the client's context
  • 1.

    Create a visual identity aligned with Andrea's vision and clearly differentiated in the local market

  • 1.

    Create a visual identity aligned with Andrea's vision and clearly differentiated in the local market

  • 2.

    Position the physiotherapy center as a prominent option in Gijón

  • 2.

    Position the physiotherapy center as a prominent option in Gijón

  • 3.

    Provide guides and templates that enable the team to independently use the branded applications.

  • 3.

    Provide guides and templates that enable the team to independently use the branded applications.

Billber Osteokinesis Branding
Billber Osteokinesis Branding
Billber Osteokinesis Branding
Billber Osteokinesis Branding

Reto

When reaching out to us at Billber, it was clear that she wanted a unique and consistent brand identity that reflected the values and essence of her center and connected with her future patients.

Our design and marketing team worked closely with Andrea to bring her vision to life. We started with the creation of the logo, choosing a carefully selected color palette to convey calmness, professionalism, and vitality.

03

Strategy and Implementation

Billber Osteokinesis Branding

5 weeks

To create a complete visual identity—logo, palette, applications, and brand manual—ready for the launch of Osteokinesis.

Every detail of the design was meticulously thought out to ensure that the projected image was authentic and resonated with future patients.


01

03

Strategy and Implementation

Billber Osteokinesis Branding

5 weeks

To create a complete visual identity—logo, palette, applications, and brand manual—ready for the launch of Osteokinesis.

Every detail of the design was meticulously thought out to ensure that the projected image was authentic and resonated with future patients.


01

03

Strategy and Implementation

Billber Osteokinesis Branding

5 weeks

To create a complete visual identity—logo, palette, applications, and brand manual—ready for the launch of Osteokinesis.

Every detail of the design was meticulously thought out to ensure that the projected image was authentic and resonated with future patients.


01

Some tools and platforms used ⚝

Some tools and platforms used ⚝

  • Billber Osteokinesis Photoshop
  • Billber Osteokinesis Illustrator
  • Billber Osteokinesis Idea
  • Billber Osteokinesis Figma
  • Billber Osteokinesis Photoshop
  • Billber Osteokinesis Illustrator
  • Billber Osteokinesis Idea
  • Billber Osteokinesis Figma
  • Billber Osteokinesis Photoshop
  • Billber Osteokinesis Illustrator
  • Billber Osteokinesis Idea
  • Billber Osteokinesis Figma

Impacto

A strong visual identity that elevated the perception of professionalism and trust, positioning Osteokinesis as a new benchmark in physical therapy in Gijón and generating a constant flow of patients from its first week of opening.

Billber Osteokinesis Branding

Results

Results

Committed to business growth

  • 78%

    Brand recognition among new patients

    Patients who correctly identify the logo in a brief reception survey.

  • 78%

    Brand recognition among new patients

    Patients who correctly identify the logo in a brief reception survey.

  • +45%

    Searches for the new brand on Google

    Increase in inquiries for “Osteokinesis Gijón” after the identity launch.

  • +45%

    Searches for the new brand on Google

    Increase in inquiries for “Osteokinesis Gijón” after the identity launch.

  • 99%

    Satisfaction with the visual ambiance

    Patient satisfaction regarding the visual ambiance and graphic materials (post-visit survey).

  • 99%

    Satisfaction with the visual ambiance

    Patient satisfaction regarding the visual ambiance and graphic materials (post-visit survey).

Todo lo que tu proyecto necesita

Para crecer

Todo lo que tu proyecto necesita

Para crecer