B2C
B2C
Growth Marketing
Growth Marketing
Home Staging
Home Staging
Infoproduct launch for home staging professional
Patricia González Llamazares is a home stager and interior designer, founder of Ático Home Staging and the main figure on the show 'Renovate and Rent' on the Decasa TV channel.
+45K
+45K
Visualizations
Visualizations
+82%
+82%
Average engagement
Average engagement
+35%
+35%
Monthly direct messages
Monthly direct messages
Estrategia de Redes Sociales
Gestión de la comunidad
Content creation
Grouping
Copywriting
Video production
Video post-production
Graphic design
Estrategia de Redes Sociales
Gestión de la comunidad
Content creation
Grouping
Copywriting
Video production
Video post-production
Graphic design
Category
Home Staging
Customer
Patricia González
01
Context
Context
Context
Patricia González Llamazares, an award-winning interior designer and home stager, founded Ático Home Staging and presents the show “Renovate and Rent” on Canal Decasa.
Even though her company is already a benchmark in the Asturian real estate sector, she needed a distinct personal identity to share her knowledge with a unique voice, humanize the relationship with her audience, and open new avenues for collaboration and business.
Patricia González Llamazares, an award-winning interior designer and home stager, founded Ático Home Staging and presents the show “Renovate and Rent” on Canal Decasa.
Even though her company is already a benchmark in the Asturian real estate sector, she needed a distinct personal identity to share her knowledge with a unique voice, humanize the relationship with her audience, and open new avenues for collaboration and business.
Needs and goals
Needs and goals
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
1.
Create a unique visual identity that clearly separates Patricia's personal brand from Ático Home Staging.
1.
Create a unique visual identity that clearly separates Patricia's personal brand from Ático Home Staging.
1.
Create a unique visual identity that clearly separates Patricia's personal brand from Ático Home Staging.
2.
Generate authentic and relatable content on social media to strengthen the connection with the audience and increase engagement.
2.
Generate authentic and relatable content on social media to strengthen the connection with the audience and increase engagement.
2.
Generate authentic and relatable content on social media to strengthen the connection with the audience and increase engagement.
3.
Produce long-form videos that provide educational value and drive traffic to your website and social media.
3.
Produce long-form videos that provide educational value and drive traffic to your website and social media.
3.
Produce long-form videos that provide educational value and drive traffic to your website and social media.
4.
Leverage her experience and the TV program to position her as an expert voice and source of inspiration in home staging.
4.
Leverage her experience and the TV program to position her as an expert voice and source of inspiration in home staging.
4.
Leverage her experience and the TV program to position her as an expert voice and source of inspiration in home staging.
5.
Use personal branding to generate collaborations and attract new business opportunities
5.
Use personal branding to generate collaborations and attract new business opportunities
5.
Use personal branding to generate collaborations and attract new business opportunities
02
Challenge
Create, in record time, a completely differentiated personal brand from Ático Home Staging without diluting the company's already established reputation, and launch a multichannel content ecosystem that connects with Patricia's television and digital audience.
Create, in record time, a completely differentiated personal brand from Ático Home Staging without diluting the company's already established reputation, and launch a multichannel content ecosystem that connects with Patricia's television and digital audience.
03
Strategy and Implementation
6 weeks
to define the visual identity, implement the social media strategy, and launch the first content calendar that will humanize the personal brand and boost engagement.
Personal Brand Audit
We analyzed Patricia's career, the positioning of Ático Home Staging, and her audience's perception. From that diagnosis, we extracted the attributes that should distinguish her unique voice without cannibalizing the corporate brand.
01
03
Strategy and Implementation
6 weeks
to define the visual identity, implement the social media strategy, and launch the first content calendar that will humanize the personal brand and boost engagement.
Personal Brand Audit
We analyzed Patricia's career, the positioning of Ático Home Staging, and her audience's perception. From that diagnosis, we extracted the attributes that should distinguish her unique voice without cannibalizing the corporate brand.
01
03
Strategy and Implementation
6 weeks
to define the visual identity, implement the social media strategy, and launch the first content calendar that will humanize the personal brand and boost engagement.
Personal Brand Audit
We analyzed Patricia's career, the positioning of Ático Home Staging, and her audience's perception. From that diagnosis, we extracted the attributes that should distinguish her unique voice without cannibalizing the corporate brand.
01
Some tools and platforms used ⚝
Some tools and platforms used ⚝
04
Impact
Impact
The new identity and content ecosystem have established Patricia as a distinct and relatable voice within the industry: her community now instantly recognizes her personal brand, interacts more frequently through direct messages, and engages in high-value collaborations and inquiries. Additionally, YouTube videos and social media clips amplify the visibility of her television experience, reinforcing the reputation of Ático Home Staging without overshadowing it.
The new identity and content ecosystem have established Patricia as a distinct and relatable voice within the industry: her community now instantly recognizes her personal brand, interacts more frequently through direct messages, and engages in high-value collaborations and inquiries. Additionally, YouTube videos and social media clips amplify the visibility of her television experience, reinforcing the reputation of Ático Home Staging without overshadowing it.
Results
Results
Committed to business growth
+45K
Visualizations
In the first YouTube video we published
+45K
Visualizations
In the first YouTube video we published
+45K
Visualizations
In the first YouTube video we published
+82%
Average engagement
Increase in interaction (likes + comments + saves) over impressions on Instagram & TikTok
+82%
Average engagement
Increase in interaction (likes + comments + saves) over impressions on Instagram & TikTok
+82%
Average engagement
Increase in interaction (likes + comments + saves) over impressions on Instagram & TikTok
+35%
Monthly direct messages
Increase in inquiries and collaborations received via DM after humanizing the brand and activating Q&A dynamics.
+35%
Monthly direct messages
Increase in inquiries and collaborations received via DM after humanizing the brand and activating Q&A dynamics.
+35%
Monthly direct messages
Increase in inquiries and collaborations received via DM after humanizing the brand and activating Q&A dynamics.
Everything your project needs to grow ✺
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WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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