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Infoproduct launch for home staging professional

Category

Home Staging

Customer

Patricia González

  • +45K

    +45K

    Visualizations

    Visualizations

  • +82%

    +82%

    Average engagement

    Average engagement

  • +35%

    +35%

    Monthly direct messages

    Monthly direct messages

  • Billber Patricia González Content Creation
  • Billber Patricia González Content Creation
  • Billber Patricia González Content Creation
  • Billber Patricia González Content Creation

  • Estrategia de Social Media

    Gestión de la comunidad

    Content creation

    Branding

    Copywriting

    Producción de Vídeo

    Postproducción de Vídeo

    Diseño Gráfico

  • Estrategia de Social Media

    Gestión de la comunidad

    Content creation

    Branding

    Copywriting

    Producción de Vídeo

    Postproducción de Vídeo

    Diseño Gráfico

Contexto

Patricia González Llamazares, an award-winning interior designer and home stager, founded Ático Home Staging and presents the show “Renovate and Rent” on Canal Decasa.

Even though her company is already a benchmark in the Asturian real estate sector, she needed a distinct personal identity to share her knowledge with a unique voice, humanize the relationship with her audience, and open new avenues for collaboration and business.

Billber Patricia González Content Creation

Needs and goals

Needs and goals

We tailor our services and strategy to the client's context

We tailor our services and strategy to the client's context

We tailor our services and strategy to the client's context

  • 1.

    Create a unique visual identity that clearly separates Patricia's personal brand from Ático Home Staging.

  • 1.

    Create a unique visual identity that clearly separates Patricia's personal brand from Ático Home Staging.

  • 2.

    Generate authentic and relatable content on social media to strengthen the connection with the audience and increase engagement.

  • 2.

    Generate authentic and relatable content on social media to strengthen the connection with the audience and increase engagement.

  • 3.

    Produce long-form videos that provide educational value and drive traffic to your website and social media.

  • 3.

    Produce long-form videos that provide educational value and drive traffic to your website and social media.

  • 4.

    Leverage her experience and the TV program to position her as an expert voice and source of inspiration in home staging.

  • 4.

    Leverage her experience and the TV program to position her as an expert voice and source of inspiration in home staging.

  • 5.

    Use personal branding to generate collaborations and attract new business opportunities

Billber Patricia González Web Design
Billber Patricia González Web Design
Billber Patricia González Branding
Billber Patricia González Branding

Reto

Create, in record time, a completely differentiated personal brand from Ático Home Staging without diluting the company's already established reputation, and launch a multichannel content ecosystem that connects with Patricia's television and digital audience.

03

Strategy and Implementation

Billber Patricia González Content Creation

6 weeks

to define the visual identity, implement the social media strategy, and launch the first content calendar that will humanize the personal brand and boost engagement.

Personal Brand Audit
We analyzed Patricia's career, the positioning of Ático Home Staging, and her audience's perception. From that diagnosis, we extracted the attributes that should distinguish her unique voice without cannibalizing the corporate brand.

01

03

Strategy and Implementation

Billber Patricia González Content Creation

6 weeks

to define the visual identity, implement the social media strategy, and launch the first content calendar that will humanize the personal brand and boost engagement.

Personal Brand Audit
We analyzed Patricia's career, the positioning of Ático Home Staging, and her audience's perception. From that diagnosis, we extracted the attributes that should distinguish her unique voice without cannibalizing the corporate brand.

01

03

Strategy and Implementation

Billber Patricia González Content Creation

6 weeks

to define the visual identity, implement the social media strategy, and launch the first content calendar that will humanize the personal brand and boost engagement.

Personal Brand Audit
We analyzed Patricia's career, the positioning of Ático Home Staging, and her audience's perception. From that diagnosis, we extracted the attributes that should distinguish her unique voice without cannibalizing the corporate brand.

01

Some tools and platforms used ⚝

Some tools and platforms used ⚝

  • Billber Patricia González GoHighLevel
  • Billber Patricia González Kijabi
  • Billber Patricia González TikTok
  • Billber Patricia González Instagram
  • Billber Patricia González Facebook
  • Billber Patricia González GA4
  • Billber Patricia González Google Tag Manager
  • Billber Patricia González Figma
  • Billber Patricia González Agency Analytics
  • Billber Patricia González Klaviyo
  • Billber Patricia González Illustrator
  • Billber Patricia González GoHighLevel
  • Billber Patricia González Kijabi
  • Billber Patricia González TikTok
  • Billber Patricia González Instagram
  • Billber Patricia González Facebook
  • Billber Patricia González GA4
  • Billber Patricia González Google Tag Manager
  • Billber Patricia González Figma
  • Billber Patricia González Agency Analytics
  • Billber Patricia González Klaviyo
  • Billber Patricia González Illustrator
  • Billber Patricia González GoHighLevel
  • Billber Patricia González Kijabi
  • Billber Patricia González TikTok
  • Billber Patricia González Instagram
  • Billber Patricia González Facebook
  • Billber Patricia González GA4
  • Billber Patricia González Google Tag Manager
  • Billber Patricia González Figma
  • Billber Patricia González Agency Analytics
  • Billber Patricia González Klaviyo
  • Billber Patricia González Illustrator

Impacto

The new identity and content ecosystem have established Patricia as a distinct and relatable voice within the industry: her community now instantly recognizes her personal brand, interacts more frequently through direct messages, and engages in high-value collaborations and inquiries. Additionally, YouTube videos and social media clips amplify the visibility of her television experience, reinforcing the reputation of Ático Home Staging without overshadowing it.

Billber Patricia González Content Creation

Results

Results

Committed to business growth

  • +45K

    Visualizations

    In the first YouTube video we published

  • +45K

    Visualizations

    In the first YouTube video we published

  • +82%

    Average engagement

    Increase in interaction (likes + comments + saves) over impressions on Instagram & TikTok

  • +82%

    Average engagement

    Increase in interaction (likes + comments + saves) over impressions on Instagram & TikTok

  • +35%

    Monthly direct messages

    Increase in inquiries and collaborations received via DM after humanizing the brand and activating Q&A dynamics.

  • +35%

    Monthly direct messages

    Increase in inquiries and collaborations received via DM after humanizing the brand and activating Q&A dynamics.

Todo lo que tu proyecto necesita

Para crecer

Todo lo que tu proyecto necesita

Para crecer