B2C
B2C
Growth Marketing
Growth Marketing
Home products
Home products
Growth Marketing for an artisanal tableware company
Seara is a handcrafted tableware company in Portugal, known for designs that capture the essence of the Portuguese coast.
+395%
+395%
ROAS
ROAS
+201%
+201%
Billing
Billing
+69%
+69%
Average Order Value
Average Order Value
Branding & Positioning
Email Marketing
Growth Marketing
Social Media
Copywriting
Content Strategy
SEO
Branding & Positioning
Email Marketing
Growth Marketing
Social Media
Copywriting
Content Strategy
SEO
Category
Home products
Customer
Seara Collection
01
Context
Context
Context
Seara is a handcrafted tableware company in Portugal, renowned for designs that capture the essence of the Portuguese coast. Founded with the mission of preserving traditional techniques and supporting the local community, it combines aesthetics and functionality in each piece, reflecting the cultural richness of the region.
Seara is a handcrafted tableware company in Portugal, renowned for designs that capture the essence of the Portuguese coast. Founded with the mission of preserving traditional techniques and supporting the local community, it combines aesthetics and functionality in each piece, reflecting the cultural richness of the region.
Needs and goals
Needs and goals
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
1.
Increase the return on investment in advertising campaigns
1.
Increase the return on investment in advertising campaigns
1.
Increase the return on investment in advertising campaigns
2.
Optimize the website's conversion and usability
2.
Optimize the website's conversion and usability
2.
Optimize the website's conversion and usability
3.
Implement a comprehensive digital marketing strategy
3.
Implement a comprehensive digital marketing strategy
3.
Implement a comprehensive digital marketing strategy
4.
Strengthen the brand's identity and positioning
4.
Strengthen the brand's identity and positioning
4.
Strengthen the brand's identity and positioning
02
Challenge
Before collaborating with us, Seara faced several challenges:
Ineffective advertising: They were unable to achieve a positive return on investment and had been months without properly tracking conversions in media and paid channels.
Low conversion rate: Usability and performance issues on the website, especially on desktop, along with a lack of brand coherence and identity.
Lack of comprehensive strategy: Need for a coherent approach to digital marketing to reorganize efforts for greater short and medium-term returns.
Before collaborating with us, Seara faced several challenges:
Ineffective advertising: They were unable to achieve a positive return on investment and had been months without properly tracking conversions in media and paid channels.
Low conversion rate: Usability and performance issues on the website, especially on desktop, along with a lack of brand coherence and identity.
Lack of comprehensive strategy: Need for a coherent approach to digital marketing to reorganize efforts for greater short and medium-term returns.
03
Strategy and Implementation
14 days
for the launch of the campaigns
Initial audit: We identified inefficiencies in advertising spending and in the website's conversion rate.
Action plan (3 months):
November: Internal audit, market analysis, multichannel strategy, and complete web redesign.
December: Launch and optimization of advertising campaigns, tests in the sales funnel, and email marketing monitoring.
January: Comprehensive analysis and strategic decision-making based on results.
01
03
Strategy and Implementation
14 days
for the launch of the campaigns
Initial audit: We identified inefficiencies in advertising spending and in the website's conversion rate.
Action plan (3 months):
November: Internal audit, market analysis, multichannel strategy, and complete web redesign.
December: Launch and optimization of advertising campaigns, tests in the sales funnel, and email marketing monitoring.
January: Comprehensive analysis and strategic decision-making based on results.
01
03
Strategy and Implementation
14 days
for the launch of the campaigns
Initial audit: We identified inefficiencies in advertising spending and in the website's conversion rate.
Action plan (3 months):
November: Internal audit, market analysis, multichannel strategy, and complete web redesign.
December: Launch and optimization of advertising campaigns, tests in the sales funnel, and email marketing monitoring.
January: Comprehensive analysis and strategic decision-making based on results.
01
Some tools and platforms used ⚝
Some tools and platforms used ⚝
04
Impact
Impact
Brand Identity and Awareness: It is not possible to quantify the impact of design, consistency, and brand communication on sales; we cannot specify what percentage of influence they have on the results shown. We encourage you to visit the Seara website and social media to draw your own conclusions. We cannot predict the future impact either, but at Billber, we believe that the brand is the most important asset of a company. In that sense, we are not like the vast majority of "data-driven" agencies.
Marketing encompasses many disciplines, concepts, channels, and media. When all aspects are cared for and a strategy is executed consistently and flexibly, the results speak for themselves.
Brand Identity and Awareness: It is not possible to quantify the impact of design, consistency, and brand communication on sales; we cannot specify what percentage of influence they have on the results shown. We encourage you to visit the Seara website and social media to draw your own conclusions. We cannot predict the future impact either, but at Billber, we believe that the brand is the most important asset of a company. In that sense, we are not like the vast majority of "data-driven" agencies.
Marketing encompasses many disciplines, concepts, channels, and media. When all aspects are cared for and a strategy is executed consistently and flexibly, the results speak for themselves.
Results
Results
Committed to business growth
+395%
ROAS
Comparing the last 3 months with the average of the 3 months prior to the start of the project.
+395%
ROAS
Comparing the last 3 months with the average of the 3 months prior to the start of the project.
+395%
ROAS
Comparing the last 3 months with the average of the 3 months prior to the start of the project.
+201%
Billing
Comparing the last quarter with the quarter before the start of the collaboration (seasonality against us).
+201%
Billing
Comparing the last quarter with the quarter before the start of the collaboration (seasonality against us).
+201%
Billing
Comparing the last quarter with the quarter before the start of the collaboration (seasonality against us).
+69%
Average Order Value
Comparing the same periods as in the previous field.
+69%
Average Order Value
Comparing the same periods as in the previous field.
+69%
Average Order Value
Comparing the same periods as in the previous field.
Everything your project needs to grow ✺
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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WEB DESIGN
UI Design
UX Design
SEO
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BRANDING
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We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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