Growth Marketing for an artisanal tableware company
Category
Home products
Customer
Seara Collection
Contexto
Seara is a handcrafted tableware company in Portugal, renowned for designs that capture the essence of the Portuguese coast. Founded with the mission of preserving traditional techniques and supporting the local community, it combines aesthetics and functionality in each piece, reflecting the cultural richness of the region.
Reto
Before collaborating with us, Seara faced several challenges:
Ineffective advertising: They were unable to achieve a positive return on investment and had been months without properly tracking conversions in media and paid channels.
Low conversion rate: Usability and performance issues on the website, especially on desktop, along with a lack of brand coherence and identity.
Lack of comprehensive strategy: Need for a coherent approach to digital marketing to reorganize efforts for greater short and medium-term returns.
Impacto
Brand Identity and Awareness: It is not possible to quantify the impact of design, consistency, and brand communication on sales; we cannot specify what percentage of influence they have on the results shown. We encourage you to visit the Seara website and social media to draw your own conclusions. We cannot predict the future impact either, but at Billber, we believe that the brand is the most important asset of a company. In that sense, we are not like the vast majority of "data-driven" agencies.
Marketing encompasses many disciplines, concepts, channels, and media. When all aspects are cared for and a strategy is executed consistently and flexibly, the results speak for themselves.
Committed to business growth