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Marketing Department for the CSR Blue Economy solution

Category

Economía Azul

Customer

Plástico Universal

  • +1.2 M

    +1.2 M

    Total reach

    Total reach

  • +68%

    +68%

    Community Growth

    Community Growth

  • +20%

    +20%

    New partnerships

    New partnerships

  • Billber Universal Plastic Digital Strategy
  • Billber Universal Plastic Digital Strategy
  • Billber Universal Plastic Digital Strategy
  • Billber Universal Plastic Digital Strategy

  • Estrategia Digital

    Desarrollo de Identidad de Marca

    Social Media Management

    Influencer Marketing

    Photography

    Video Production

    Postproducción de Vídeo

  • Estrategia Digital

    Desarrollo de Identidad de Marca

    Social Media Management

    Influencer Marketing

    Photography

    Video Production

    Postproducción de Vídeo

Contexto

Universal Plastic was born with a clear vision: to curb marine pollution by turning every kilo of recovered plastic into certified and traceable data.

Its platform audits the amount of waste extracted, validates its neutralization, and offers brands and individuals the opportunity to offset their "plastic footprint." However, outside the technical scope, the initiative was almost unknown.

Billber Universal Plastic Digital Strategy

Needs and goals

Needs and goals

We tailor our services and strategy to the client's context

We tailor our services and strategy to the client's context

We tailor our services and strategy to the client's context

  • 1.

    Amplify the visibility of the 'plastic-neutral' mission and attract new committed users.

  • 1.

    Amplify the visibility of the 'plastic-neutral' mission and attract new committed users.

  • 2.

    Generate leads through conversion-oriented digital campaigns.

  • 2.

    Generate leads through conversion-oriented digital campaigns.

  • 3.

    Events and relationships with eco-activist influencers

  • 3.

    Events and relationships with eco-activist influencers

  • 4.

    Encourage an active community that participates in beach clean-ups and challenges.

  • 4.

    Encourage an active community that participates in beach clean-ups and challenges.

  • 5.

    Position Universal Plastic as a sustainability leader in sector media and forums.

Universal Plastic Campaign: What do you drink?
Universal Plastic Campaign: What do you drink?
Universal Plastic Logo
Universal Plastic Logo

Reto

Universal Plastic had a pioneering technological solution to certify plastic-neutrality, but its message was still unknown outside the B2B environment. The challenge was to translate a technical concept into an inspiring narrative, standout from other CSR solutions, combat greenwashing, and mobilize new audiences—all with limited resources and a 60-day deadline to show results.

03

Strategy and Implementation

Universal Platic / Waste Collection

60 days

to design and launch a digital strategy in just two months that would position Universal Plastic, turn eco-conscious followers into active collaborators, and skyrocket engagement on social media.

At Billber, we have worked closely with Universal Plastic to develop a strong marketing strategy that effectively conveys their message and vision.

01

03

Strategy and Implementation

Universal Platic / Waste Collection

60 days

to design and launch a digital strategy in just two months that would position Universal Plastic, turn eco-conscious followers into active collaborators, and skyrocket engagement on social media.

At Billber, we have worked closely with Universal Plastic to develop a strong marketing strategy that effectively conveys their message and vision.

01

03

Strategy and Implementation

Universal Platic / Waste Collection

60 days

to design and launch a digital strategy in just two months that would position Universal Plastic, turn eco-conscious followers into active collaborators, and skyrocket engagement on social media.

At Billber, we have worked closely with Universal Plastic to develop a strong marketing strategy that effectively conveys their message and vision.

01

Some tools and platforms used ⚝

Some tools and platforms used ⚝

  • Billber Universital Plastic Instagram
  • Billber Universal Plastic Facebook
  • Billber Universal Plastic Lightroom
  • Billber Universal Plastic Illustrator
  • Billber Universal Plastic Photoshop
  • Billber Universal Plastic Metricool
  • Billber Universal Plastic Notion
  • Billber Universital Plastic Instagram
  • Billber Universal Plastic Facebook
  • Billber Universal Plastic Lightroom
  • Billber Universal Plastic Illustrator
  • Billber Universal Plastic Photoshop
  • Billber Universal Plastic Metricool
  • Billber Universal Plastic Notion
  • Billber Universital Plastic Instagram
  • Billber Universal Plastic Facebook
  • Billber Universal Plastic Lightroom
  • Billber Universal Plastic Illustrator
  • Billber Universal Plastic Photoshop
  • Billber Universal Plastic Metricool
  • Billber Universal Plastic Notion

Impacto

In the first 90 days, the campaign garnered +1.2M impressions and increased the Instagram community by +68%, quadrupling the average interactions per post. 83% of the comments reflected a positive tone or active engagement with the cause; furthermore, actions with eco-influencers increased engagement and humanized the Universal Plastic brand.

Billber Universal Plastic Digital Strategy

Results

Results

Committed to business growth

  • +1.2 M

    Total reach

    Cumulative impressions in the first 90 days of the campaign. Second result

  • +1.2 M

    Total reach

    Cumulative impressions in the first 90 days of the campaign. Second result

  • +68%

    Community Growth

    Increase in social media followers

  • +68%

    Community Growth

    Increase in social media followers

  • +20%

    New partnerships

    New CSR agreements with companies and local groups for beach clean-ups and joint initiatives.

  • +20%

    New partnerships

    New CSR agreements with companies and local groups for beach clean-ups and joint initiatives.

Todo lo que tu proyecto necesita

Para crecer

Todo lo que tu proyecto necesita

Para crecer