B2B – B2C
B2B – B2C
Marketing Department
Marketing Department
Economía Azul
Economía Azul
Marketing Department for the CSR Blue Economy solution
Plástico Universal
+1.2 M
+1.2 M
Total reach
Total reach
+68%
+68%
Community Growth
Community Growth
+20%
+20%
New partnerships
New partnerships
Digital Strategy
Brand identity development
Social Media Management
Influencer Marketing
Photography
Video Production
Video Post Production
Digital Strategy
Brand identity development
Social Media Management
Influencer Marketing
Photography
Video Production
Video Post Production
Category
Economía Azul
Customer
Plástico Universal
01
Context
Context
Context
Universal Plastic was born with a clear vision: to curb marine pollution by turning every kilo of recovered plastic into certified and traceable data.
Its platform audits the amount of waste extracted, validates its neutralization, and offers brands and individuals the opportunity to offset their "plastic footprint." However, outside the technical scope, the initiative was almost unknown.
Universal Plastic was born with a clear vision: to curb marine pollution by turning every kilo of recovered plastic into certified and traceable data.
Its platform audits the amount of waste extracted, validates its neutralization, and offers brands and individuals the opportunity to offset their "plastic footprint." However, outside the technical scope, the initiative was almost unknown.
Needs and goals
Needs and goals
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
1.
Amplify the visibility of the 'plastic-neutral' mission and attract new committed users.
1.
Amplify the visibility of the 'plastic-neutral' mission and attract new committed users.
1.
Amplify the visibility of the 'plastic-neutral' mission and attract new committed users.
2.
Generate leads through conversion-oriented digital campaigns.
2.
Generate leads through conversion-oriented digital campaigns.
2.
Generate leads through conversion-oriented digital campaigns.
3.
Events and relationships with eco-activist influencers
3.
Events and relationships with eco-activist influencers
3.
Events and relationships with eco-activist influencers
4.
Encourage an active community that participates in beach clean-ups and challenges.
4.
Encourage an active community that participates in beach clean-ups and challenges.
4.
Encourage an active community that participates in beach clean-ups and challenges.
5.
Position Universal Plastic as a sustainability leader in sector media and forums.
5.
Position Universal Plastic as a sustainability leader in sector media and forums.
5.
Position Universal Plastic as a sustainability leader in sector media and forums.
02
Challenge
Universal Plastic had a pioneering technological solution to certify plastic-neutrality, but its message was still unknown outside the B2B environment. The challenge was to translate a technical concept into an inspiring narrative, standout from other CSR solutions, combat greenwashing, and mobilize new audiences—all with limited resources and a 60-day deadline to show results.
Universal Plastic had a pioneering technological solution to certify plastic-neutrality, but its message was still unknown outside the B2B environment. The challenge was to translate a technical concept into an inspiring narrative, standout from other CSR solutions, combat greenwashing, and mobilize new audiences—all with limited resources and a 60-day deadline to show results.
03
Strategy and Implementation
60 days
to design and launch a digital strategy in just two months that would position Universal Plastic, turn eco-conscious followers into active collaborators, and skyrocket engagement on social media.
At Billber, we have worked closely with Universal Plastic to develop a strong marketing strategy that effectively conveys their message and vision.
01
03
Strategy and Implementation
60 days
to design and launch a digital strategy in just two months that would position Universal Plastic, turn eco-conscious followers into active collaborators, and skyrocket engagement on social media.
At Billber, we have worked closely with Universal Plastic to develop a strong marketing strategy that effectively conveys their message and vision.
01
03
Strategy and Implementation
60 days
to design and launch a digital strategy in just two months that would position Universal Plastic, turn eco-conscious followers into active collaborators, and skyrocket engagement on social media.
At Billber, we have worked closely with Universal Plastic to develop a strong marketing strategy that effectively conveys their message and vision.
01
Some tools and platforms used ⚝
Some tools and platforms used ⚝
04
Impact
Impact
In the first 90 days, the campaign garnered +1.2M impressions and increased the Instagram community by +68%, quadrupling the average interactions per post. 83% of the comments reflected a positive tone or active engagement with the cause; furthermore, actions with eco-influencers increased engagement and humanized the Universal Plastic brand.
In the first 90 days, the campaign garnered +1.2M impressions and increased the Instagram community by +68%, quadrupling the average interactions per post. 83% of the comments reflected a positive tone or active engagement with the cause; furthermore, actions with eco-influencers increased engagement and humanized the Universal Plastic brand.
Results
Results
Committed to business growth
+1.2 M
Total reach
Cumulative impressions in the first 90 days of the campaign. Second result
+1.2 M
Total reach
Cumulative impressions in the first 90 days of the campaign. Second result
+1.2 M
Total reach
Cumulative impressions in the first 90 days of the campaign. Second result
+68%
Community Growth
Increase in social media followers
+68%
Community Growth
Increase in social media followers
+68%
Community Growth
Increase in social media followers
+20%
New partnerships
New CSR agreements with companies and local groups for beach clean-ups and joint initiatives.
+20%
New partnerships
New CSR agreements with companies and local groups for beach clean-ups and joint initiatives.
+20%
New partnerships
New CSR agreements with companies and local groups for beach clean-ups and joint initiatives.
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SEO
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BRANDING
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We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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