Email Marketing for a Lubricant Company

We Are Yummy was born with the goal of revolutionizing the intimate products market by offering high-quality lubricants that combine functionality, attractive design, and an inclusive approach.

Email Marketing
Growth Marketing
Graphic design
Graphic design
Copywriting
Brand identity
Email Marketing
Growth Marketing
Graphic design
Graphic design
Copywriting
Brand identity

01

Context

The absence of automated email flows prevented leveraging the customer and user database to generate value at key moments in the purchase journey. This limited both conversion opportunities and retention capabilities, turning each purchase into an isolated transaction instead of a continuous experience.

Needs and goals

We tailor our services and strategy to the client's context

Automate email marketing to create value at specific moments of the purchase journey

Recover lost sales through abandoned cart flows and customer reactivation

Strengthen loyalty and emotional connection with the community

Align digital communication with the brand's visual identity and values

We Are Yummy intimate care Email marketing

02 Challenge

Reactivate an inactive database using an Email Marketing strategy created from scratch – including welcome flows, cart recovery, and reactivation – that maintains the irreverent tone and inclusive values of We Are Yummy in an adult market where standing out and building trust is essential.

03

Strategy and Implementation

30 days

To design and implement an automated Email Marketing strategy that guides the user from discovery to repurchase, without losing conversion opportunities.

We map the entire customer journey and define the moments of greatest impact
We analyze the historical behavior of the database, identify points of friction, and outline the decisive milestones from the first contact to repurchase to know when and why to write to each user.

01

03

Strategy and Implementation

30 days

To design and implement an automated Email Marketing strategy that guides the user from discovery to repurchase, without losing conversion opportunities.

01

03

Strategy and Implementation

30 days

To design and implement an automated Email Marketing strategy that guides the user from discovery to repurchase, without losing conversion opportunities.

01 Some tools and platforms used ⚝

04 Impact

The implementation of this strategy has transformed the e-commerce performance of We Are Yummy.

Thanks to automated flows, the brand has not only optimized conversion at key moments of the purchasing journey, but also strengthened its relationship with the community, consolidating a more loyal and committed customer base.

Email marketing has become a strategic engine that works continuously, ensuring that each interaction with users brings real value to the business.

The implementation of this strategy has transformed the e-commerce performance of We Are Yummy.

Email marketing has become a strategic engine that works continuously, ensuring that each interaction with users brings real value to the business.