Email Marketing for a Lubricant Company
Category
Personal care and intimate wellness
Customer
Somos Deliciosos
Contexto
The absence of automated email flows prevented leveraging the customer and user database to generate value at key moments in the purchase journey. This limited both conversion opportunities and retention capabilities, turning each purchase into an isolated transaction instead of a continuous experience.
Reto
Reactivate an inactive database using an Email Marketing strategy created from scratch – including welcome flows, cart recovery, and reactivation – that maintains the irreverent tone and inclusive values of We Are Yummy in an adult market where standing out and building trust is essential.
Impacto
The implementation of this strategy has transformed the e-commerce performance of We Are Yummy.
Thanks to automated flows, the brand has not only optimized conversion at key moments of the purchasing journey, but also strengthened its relationship with the community, consolidating a more loyal and committed customer base.
Email marketing has become a strategic engine that works continuously, ensuring that each interaction with users brings real value to the business.