How can training companies reduce their CAC by 50-70% and multiply their sales in less than 90 days?

How can training companies reduce their CAC by 50-70% and multiply their sales in less than 90 days?

Build an enrollment system that generates more profitable and higher volume enrollments without relying on intermediaries.

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A note from Billber.

A note from Billber.

A note from Billber.

Growth can be achieved with margin and predictability if there is an orderly, reviewed, and maintained system in place, and decisions are made based on contribution, not vanity metrics or third-party metrics.

However, most training companies do it the opposite way. They increase or maintain investment while having leaks in value proposition, commercial process, student experience, and retention, in addition to disconnected data between CRM, LMS, ads, and analytics tools. Inefficiencies are scaled up, and efforts are made to over-optimize on poorly designed pillars.

At billber, we are focused on solving this issue with the companies we collaborate with.

We transform that disorder and lack of strategy into a growth system that orchestrates the entire complexity of the current educational sector to achieve the greatest possible business impact and build sustainable growth.

Axel Benítez

CMO and co-founder

Can you effectively scale your acquisition without a system that works throughout the customer journey?

Can you effectively scale your acquisition without a system that works throughout the customer journey?

Can you effectively scale your acquisition without a system that works throughout the customer journey?

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Accede a las herramientas más recientes, completamente integradas y listas para usar.

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Soluciones estratégicas para un impacto duradero

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Connect

the

Points

ROAS is not enough

ROAS is not enough

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Lead acquisition is commonly assessed with simple metrics for reporting, but these don't reflect the true state of the business. When we consider disqualified leads, sales time invested, returns, and seasonality, performance changes. This means more budget is required to maintain lead volume without a clear understanding of when and how profitable the campaigns are, nor which strategy and KPIs to follow to optimize them.

Lead acquisition is commonly assessed with simple metrics for reporting, but these don't reflect the true state of the business. When we consider disqualified leads, sales time invested, returns, and seasonality, performance changes. This means more budget is required to maintain lead volume without a clear understanding of when and how profitable the campaigns are, nor which strategy and KPIs to follow to optimize them.

Third-party dependency

Third-party dependency

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If a significant portion of your leads comes through aggregators or directories, the acquisition is controlled by the platform and its commissions. Moreover, those leads usually arrive cold and are looking for the cheapest options, comparing alternatives side by side without brand context. This squeezes the margin and leaves you exposed to price increases, because you are not building equity in a channel with your own data.

If a significant portion of your leads comes through aggregators or directories, the acquisition is controlled by the platform and its commissions. Moreover, those leads usually arrive cold and are looking for the cheapest options, comparing alternatives side by side without brand context. This squeezes the margin and leaves you exposed to price increases, because you are not building equity in a channel with your own data.

CRM and acquisition

CRM and acquisition

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If your CRM is not making the most out of your database and the sales process is not properly defined, you are driving up customer acquisition costs. Even when lead generation is handled correctly, many sales are lost due to a lack of a company-adapted methodology. Unreliable data scattered across tools, irregular follow-ups, unclear prioritization, and operations that depend on the 'good habits' of the team. If the CRM is not at the center, it is very difficult to measure, fix bottlenecks, and scale without growth leading to worse margins.

If your CRM is not making the most out of your database and the sales process is not properly defined, you are driving up customer acquisition costs. Even when lead generation is handled correctly, many sales are lost due to a lack of a company-adapted methodology. Unreliable data scattered across tools, irregular follow-ups, unclear prioritization, and operations that depend on the 'good habits' of the team. If the CRM is not at the center, it is very difficult to measure, fix bottlenecks, and scale without growth leading to worse margins.

In order to

Grow

Systems

that generate

Results

Solutions that generate

Results

01

Foundations and Strategy > Budget

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02

Experimentation Methodology and Speed

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03

Measurement and Analytics

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04

Brand and differentiation

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 Before we begin to increase the volume of actions and investment, we prioritize the action plan based on enrollment impact. We start by reviewing the most uncomfortable pillars, yet those that most affect acquisition: Brand, value proposition, sales process, acquisition, and retention.

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01

Foundations and Strategy > Budget

Icon

02

Experimentation Methodology and Speed

Icon

03

Measurement and Analytics

Icon

04

Brand and differentiation

Icon
Icon

 Before we begin to increase the volume of actions and investment, we prioritize the action plan based on enrollment impact. We start by reviewing the most uncomfortable pillars, yet those that most affect acquisition: Brand, value proposition, sales process, acquisition, and retention.

Service Image

01

Foundations and Strategy > Budget

Icon

02

Experimentation Methodology and Speed

Icon

03

Measurement and Analytics

Icon

04

Brand and differentiation

Icon
Icon

 Before we begin to increase the volume of actions and investment, we prioritize the action plan based on enrollment impact. We start by reviewing the most uncomfortable pillars, yet those that most affect acquisition: Brand, value proposition, sales process, acquisition, and retention.

Service Image

We work on critical and strategic areas to create the right environment that propels your business forward.

We work on critical and strategic areas to create the right environment that propels your business forward.

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The needs of the current landscape

The online education sector has changed a lot in recent years. Today, it is more demanding than ever, and there are several things we need to consider.

Recurrence to make the acquisition feasible

Recurrence to make the acquisition feasible

The average CAC has increased by 223% in the last 8 years. Many companies are not profitable on their first sale. Without recurrence, every euro invested becomes a sunk cost and leaves you without liquidity that you could reinvest in growth.

Not everything is valid for lowering the CPL. If the lead flow is not qualified and there is no collaboration system between marketing and sales, the sales team is wasting time and the marketing investment is being squandered.

Low-quality leads

Low-quality leads

Growth Loops for training

By ignoring the retention loops, referrals, habits, and brand, your CAC steadily increases, and each growth point requires more effort than the previous one.

Fragmented data

CRM, LMS, CMS, analytics tools... each platform shares its 'truth' and you lack reliable and centralized data to improve your decision-making and enhance your strategy.

The process, simplified

01

Initial Audit and Diagnosis

02

Close leaks before scaling

03

Scale what works.

04

Expansion and sustainable growth

05

The system, running smoothly

Initial Audit and Diagnosis

Before starting the execution, we need to know the actual cost of each student, the margin each program leaves you, and where the leaks and opportunities in your strategy are. Additionally, your value proposition and brand need to set you apart and give you a competitive edge.

01

Listen

02

Explore

03

Refine

04

Build

05

Reflect

Listen

We begin in silence. Understanding comes before creation.

01

02

03

04

05

Initial Audit and Diagnosis

Before starting the execution, we need to know the actual cost of each student, the margin each program leaves you, and where the leaks and opportunities in your strategy are. Additionally, your value proposition and brand need to set you apart and give you a competitive edge.

01

02

03

04

05

Initial Audit and Diagnosis

Before starting the execution, we need to know the actual cost of each student, the margin each program leaves you, and where the leaks and opportunities in your strategy are. Additionally, your value proposition and brand need to set you apart and give you a competitive edge.

Already trusted

Already trusted

in Billber

in Billber

What exactly is included?

Shall we shoot for growth?

Shall we shoot for growth?

[

STEP 1

]

Introductory call

We understand your business model, goals, and current challenges. The aim is to identify if we can help you grow based on your current situation.

[

STEP 1

]

Introductory call

We understand your business model, goals, and current challenges. The aim is to identify if we can help you grow based on your current situation.

[

Step 2

]

Audit

We analyze the digital presence, acquisition channels, and the entire current journey to identify bottlenecks and areas with the greatest potential. With that clarity, we design a tailored plan and prioritize actions and services.

[

STEP 3

]

Tailored proposal with guarantees

We don't make bets. Our proposal includes return scenarios, performance guarantees, and termination clauses. We want you to start the collaboration confident that we will grow your business.

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We make everything fit to accelerate growth.

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Reduction of CPA after the first 3 months

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Revenue generated from the CRM

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Increase in advertising investment after the first 3 months

You've created it. Now let's make it grow.

You've created it. Now let's make it grow.

We are not the conventional agency (in a good way)

We are not the conventional agency (in a good way)

Other Agencies

Other Agencies

Generic Services

Inefficient Communication

Stagnation

Vanity Metrics

Short-term performance

Hidden Costs

Outdated Processes

Limited Scope

Tactics and Responsiveness

Transactional customer

Customized Strategy

Focus and agility

Creativity

ROI

Long-term growth

Flexibility and Transparency

Innovation and systems

Experts in the entire journey

Proactive Strategy

Commitment and passion

VS

VS

  • Innovation. Systems. Data. Creativity.

  • Innovation. Systems. Data. Creativity.

Have questions…
We have answers

I already have an agency. Are you going to step on toes?

No. We coordinate with your team and your agencies: we organize priorities, define who does what, and measure the real contribution of each channel and area to the business. We step in where there are opportunities for improvement and work to unify and coordinate the teams to execute the growth strategy.

Is a lot of historical data needed to get started?

If there is no historical data, we set up analytics from scratch to build it meaningfully. Regardless of the available data and historical information, focusing on retention and monetization will always be the most profitable capability. However, it will be less scalable if acquisition is not addressed.

Does this imply a complete redesign of how we work?

No. We adapt it to your context, pace, and structure. We enhance without disrupting current processes. And when it's time to change something, we do it thoughtfully.

How long will it take us to recoup the investment?

It greatly depends on the business context and situation. Demand generation and acquisition are always more expensive than converting, retaining, or monetizing interested audiences or clientele. Our focus is on maximizing the return on investment from the very first moment.

We believe simplicity cuts to the heart of what truly matters, maximizing impact with fewer distractions.

I already have an agency. Are you going to step on toes?

No. We coordinate with your team and your agencies: we organize priorities, define who does what, and measure the real contribution of each channel and area to the business. We step in where there are opportunities for improvement and work to unify and coordinate the teams to execute the growth strategy.

Is a lot of historical data needed to get started?

If there is no historical data, we set up analytics from scratch to build it meaningfully. Regardless of the available data and historical information, focusing on retention and monetization will always be the most profitable capability. However, it will be less scalable if acquisition is not addressed.

Does this imply a complete redesign of how we work?

No. We adapt it to your context, pace, and structure. We enhance without disrupting current processes. And when it's time to change something, we do it thoughtfully.

How long will it take us to recoup the investment?

It greatly depends on the business context and situation. Demand generation and acquisition are always more expensive than converting, retaining, or monetizing interested audiences or clientele. Our focus is on maximizing the return on investment from the very first moment.

We believe simplicity cuts to the heart of what truly matters, maximizing impact with fewer distractions.

  • Free Growth Audit

Get a personalized action plan ★

Get a personalized action plan ★

Everything your project needs to grow ✺

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2025 - Made by BILLBER

  • WEB DESIGN

    UI Design

    UX Design

    SEO

    WEB DEVELOPMENT

    BRANDING

    Advertisement

We hold nothing back in our Newsletter.

2025 - Made by BILLBER

  • WEB DESIGN

    UI Design

    UX Design

    SEO

    WEB DEVELOPMENT

    BRANDING

    Advertisement

We hold nothing back in our Newsletter.

2025 - Made by BILLBER

Everything your project needs to grow ✺

Everything your project needs to grow ✺