How can training companies reduce their CAC by 50-70% and multiply their sales in less than 90 days?
How can training companies reduce their CAC by 50-70% and multiply their sales in less than 90 days?
Build an enrollment system that generates more profitable and higher volume enrollments without relying on intermediaries.
Play Showreel
A note from Billber.
A note from Billber.
A note from Billber.
Growth can be achieved with margin and predictability if there is an orderly, reviewed, and maintained system in place, and decisions are made based on contribution, not vanity metrics or third-party metrics.
However, most training companies do it the opposite way. They increase or maintain investment while having leaks in value proposition, commercial process, student experience, and retention, in addition to disconnected data between CRM, LMS, ads, and analytics tools. Inefficiencies are scaled up, and efforts are made to over-optimize on poorly designed pillars.
At billber, we are focused on solving this issue with the companies we collaborate with.
We transform that disorder and lack of strategy into a growth system that orchestrates the entire complexity of the current educational sector to achieve the greatest possible business impact and build sustainable growth.

Axel Benítez
CMO and co-founder
Can you effectively scale your acquisition without a system that works throughout the customer journey?
Can you effectively scale your acquisition without a system that works throughout the customer journey?
Can you effectively scale your acquisition without a system that works throughout the customer journey?

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Soluciones estratégicas para un impacto duradero
Estrategia a medida
Estrategia a medida
Salida de alta calidad
Salida de alta calidad
Entrega oportuna
Entrega oportuna
Proceso transparente
Proceso transparente
Soporte poslanzamiento
Soporte poslanzamiento
© 2025 Ignitex Creative Agency
Connect
the
Points
ROAS is not enough
ROAS is not enough


Lead acquisition is commonly assessed with simple metrics for reporting, but these don't reflect the true state of the business. When we consider disqualified leads, sales time invested, returns, and seasonality, performance changes. This means more budget is required to maintain lead volume without a clear understanding of when and how profitable the campaigns are, nor which strategy and KPIs to follow to optimize them.
Lead acquisition is commonly assessed with simple metrics for reporting, but these don't reflect the true state of the business. When we consider disqualified leads, sales time invested, returns, and seasonality, performance changes. This means more budget is required to maintain lead volume without a clear understanding of when and how profitable the campaigns are, nor which strategy and KPIs to follow to optimize them.
Third-party dependency
Third-party dependency


If a significant portion of your leads comes through aggregators or directories, the acquisition is controlled by the platform and its commissions. Moreover, those leads usually arrive cold and are looking for the cheapest options, comparing alternatives side by side without brand context. This squeezes the margin and leaves you exposed to price increases, because you are not building equity in a channel with your own data.
If a significant portion of your leads comes through aggregators or directories, the acquisition is controlled by the platform and its commissions. Moreover, those leads usually arrive cold and are looking for the cheapest options, comparing alternatives side by side without brand context. This squeezes the margin and leaves you exposed to price increases, because you are not building equity in a channel with your own data.
CRM and acquisition
CRM and acquisition

If your CRM is not making the most out of your database and the sales process is not properly defined, you are driving up customer acquisition costs. Even when lead generation is handled correctly, many sales are lost due to a lack of a company-adapted methodology. Unreliable data scattered across tools, irregular follow-ups, unclear prioritization, and operations that depend on the 'good habits' of the team. If the CRM is not at the center, it is very difficult to measure, fix bottlenecks, and scale without growth leading to worse margins.
If your CRM is not making the most out of your database and the sales process is not properly defined, you are driving up customer acquisition costs. Even when lead generation is handled correctly, many sales are lost due to a lack of a company-adapted methodology. Unreliable data scattered across tools, irregular follow-ups, unclear prioritization, and operations that depend on the 'good habits' of the team. If the CRM is not at the center, it is very difficult to measure, fix bottlenecks, and scale without growth leading to worse margins.
In order to
Grow
Systems
that generate
Results
Solutions that generate
Results
01
Foundations and Strategy > Budget
02
Experimentation Methodology and Speed
03
Measurement and Analytics
04
Brand and differentiation
Before we begin to increase the volume of actions and investment, we prioritize the action plan based on enrollment impact. We start by reviewing the most uncomfortable pillars, yet those that most affect acquisition: Brand, value proposition, sales process, acquisition, and retention.

01
Foundations and Strategy > Budget
02
Experimentation Methodology and Speed
03
Measurement and Analytics
04
Brand and differentiation
Before we begin to increase the volume of actions and investment, we prioritize the action plan based on enrollment impact. We start by reviewing the most uncomfortable pillars, yet those that most affect acquisition: Brand, value proposition, sales process, acquisition, and retention.

01
Foundations and Strategy > Budget
02
Experimentation Methodology and Speed
03
Measurement and Analytics
04
Brand and differentiation
Before we begin to increase the volume of actions and investment, we prioritize the action plan based on enrollment impact. We start by reviewing the most uncomfortable pillars, yet those that most affect acquisition: Brand, value proposition, sales process, acquisition, and retention.

We work on critical and strategic areas to create the right environment that propels your business forward.
We work on critical and strategic areas to create the right environment that propels your business forward.

The needs of the current landscape
The online education sector has changed a lot in recent years. Today, it is more demanding than ever, and there are several things we need to consider.

Recurrence to make the acquisition feasible
Recurrence to make the acquisition feasible
The average CAC has increased by 223% in the last 8 years. Many companies are not profitable on their first sale. Without recurrence, every euro invested becomes a sunk cost and leaves you without liquidity that you could reinvest in growth.

Not everything is valid for lowering the CPL. If the lead flow is not qualified and there is no collaboration system between marketing and sales, the sales team is wasting time and the marketing investment is being squandered.

Low-quality leads
Low-quality leads

Growth Loops for training
By ignoring the retention loops, referrals, habits, and brand, your CAC steadily increases, and each growth point requires more effort than the previous one.


Fragmented data
CRM, LMS, CMS, analytics tools... each platform shares its 'truth' and you lack reliable and centralized data to improve your decision-making and enhance your strategy.
The process, simplified
01
Initial Audit and Diagnosis
02
Close leaks before scaling
03
Scale what works.
04
Expansion and sustainable growth
05
The system, running smoothly
Initial Audit and Diagnosis
Before starting the execution, we need to know the actual cost of each student, the margin each program leaves you, and where the leaks and opportunities in your strategy are. Additionally, your value proposition and brand need to set you apart and give you a competitive edge.
01
Listen
02
Explore
03
Refine
04
Build
05
Reflect
Listen
We begin in silence. Understanding comes before creation.
01
02
03
04
05
Initial Audit and Diagnosis
Before starting the execution, we need to know the actual cost of each student, the margin each program leaves you, and where the leaks and opportunities in your strategy are. Additionally, your value proposition and brand need to set you apart and give you a competitive edge.
01
02
03
04
05
Initial Audit and Diagnosis
Before starting the execution, we need to know the actual cost of each student, the margin each program leaves you, and where the leaks and opportunities in your strategy are. Additionally, your value proposition and brand need to set you apart and give you a competitive edge.
Already trusted
Already trusted

in Billber
in Billber
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
What exactly is included?
Shall we shoot for growth?
Shall we shoot for growth?
[
STEP 1
]

Introductory call
We understand your business model, goals, and current challenges. The aim is to identify if we can help you grow based on your current situation.
[
STEP 1
]

Introductory call
We understand your business model, goals, and current challenges. The aim is to identify if we can help you grow based on your current situation.
[
Step 2
]

Audit
We analyze the digital presence, acquisition channels, and the entire current journey to identify bottlenecks and areas with the greatest potential. With that clarity, we design a tailored plan and prioritize actions and services.
[
STEP 3
]

Tailored proposal with guarantees
We don't make bets. Our proposal includes return scenarios, performance guarantees, and termination clauses. We want you to start the collaboration confident that we will grow your business.



We make everything fit to accelerate growth.
Reduction of CPA after the first 3 months
Revenue generated from the CRM
Increase in advertising investment after the first 3 months
You've created it. Now let's make it grow.
You've created it. Now let's make it grow.
We are not the conventional agency (in a good way) ☆
We are not the conventional agency (in a good way) ☆
Other Agencies
Other Agencies
Generic Services
Inefficient Communication
Stagnation
Vanity Metrics
Short-term performance
Hidden Costs
Outdated Processes
Limited Scope
Tactics and Responsiveness
Transactional customer

Customized Strategy
Focus and agility
Creativity
ROI
Long-term growth
Flexibility and Transparency
Innovation and systems
Experts in the entire journey
Proactive Strategy
Commitment and passion
VS
VS
Innovation. Systems. Data. Creativity.
Innovation. Systems. Data. Creativity.
Have questions…
We have answers
I already have an agency. Are you going to step on toes?
No. We coordinate with your team and your agencies: we organize priorities, define who does what, and measure the real contribution of each channel and area to the business. We step in where there are opportunities for improvement and work to unify and coordinate the teams to execute the growth strategy.
Is a lot of historical data needed to get started?
If there is no historical data, we set up analytics from scratch to build it meaningfully. Regardless of the available data and historical information, focusing on retention and monetization will always be the most profitable capability. However, it will be less scalable if acquisition is not addressed.
Does this imply a complete redesign of how we work?
No. We adapt it to your context, pace, and structure. We enhance without disrupting current processes. And when it's time to change something, we do it thoughtfully.
How long will it take us to recoup the investment?
It greatly depends on the business context and situation. Demand generation and acquisition are always more expensive than converting, retaining, or monetizing interested audiences or clientele. Our focus is on maximizing the return on investment from the very first moment.
We believe simplicity cuts to the heart of what truly matters, maximizing impact with fewer distractions.
I already have an agency. Are you going to step on toes?
No. We coordinate with your team and your agencies: we organize priorities, define who does what, and measure the real contribution of each channel and area to the business. We step in where there are opportunities for improvement and work to unify and coordinate the teams to execute the growth strategy.
Is a lot of historical data needed to get started?
If there is no historical data, we set up analytics from scratch to build it meaningfully. Regardless of the available data and historical information, focusing on retention and monetization will always be the most profitable capability. However, it will be less scalable if acquisition is not addressed.
Does this imply a complete redesign of how we work?
No. We adapt it to your context, pace, and structure. We enhance without disrupting current processes. And when it's time to change something, we do it thoughtfully.
How long will it take us to recoup the investment?
It greatly depends on the business context and situation. Demand generation and acquisition are always more expensive than converting, retaining, or monetizing interested audiences or clientele. Our focus is on maximizing the return on investment from the very first moment.
We believe simplicity cuts to the heart of what truly matters, maximizing impact with fewer distractions.
Everything your project needs to grow ✺
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
Advertisement
We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
Advertisement
































