Customer lifetime value as a growth driver
Customer lifetime value as a growth driver
Customer lifetime value as a growth driver
Customer lifetime value as a growth driver
We optimize each customer's LTV with retention strategies, cross-selling, and monetization.
We optimize each customer's LTV with retention strategies, cross-selling, and monetization.
We optimize each customer's LTV with retention strategies, cross-selling, and monetization.
Process
03
02
Yes, there are no surprises here: everything for Lifetime Value
Tools... just another means
Monetization: beyond the obvious upsell
Retaining isn't about loyalty, it's about optimizing the entire cycle
Billber doesn't see retention as a points program or a monthly newsletter. For us, retention means aligning product, communication, and experience so that users have genuine reasons to stay.
Increasing LTV doesn't mean forcing sales. We design sequences that detect when a user is ready to pay more: due to usage, necessity, or brand connection. We aim for more revenue per user without burning out our database.
For each client, we work with our own tech stack according to their preferences and resources. Commonly used: GA4, Klaviyo, or GHL as CRM, Looker Studio for data visualization, Make for automations, and SEO, Paid Media, and Social Media (RRSS) supporting the strategy.
The metric that guides our decisions is how much value a user generates in their "lifetime." Increasing the LTV requires working on onboarding, active retention, progressive monetization, and post-churn reactivation.
Retaining isn't about loyalty, it's about optimizing the entire cycle
Billber doesn't see retention as a points program or a monthly newsletter. For us, retention means aligning product, communication, and experience so that users have genuine reasons to stay.
Monetization: beyond the obvious upsell
Increasing LTV doesn't mean forcing sales. We design sequences that detect when a user is ready to pay more: due to usage, necessity, or brand connection. We aim for more revenue per user without burning out our database.
Tools... just another means
For each client, we work with our own tech stack according to their preferences and resources. Commonly used: GA4, Klaviyo, or GHL as CRM, Looker Studio for data visualization, Make for automations, and SEO, Paid Media, and Social Media (RRSS) supporting the strategy.
Yes, there are no surprises here: everything for Lifetime Value
The metric that guides our decisions is how much value a user generates in their "lifetime." Increasing the LTV requires working on onboarding, active retention, progressive monetization, and post-churn reactivation.
Acquisition costs keep rising. Ensure the system has no leaks.
Acquisition costs keep rising. Ensure the system has no leaks.
Retaining a customer costs up to 7 times less than acquiring a new one, but most companies do not leverage their active customer base. Our job is to change that: we identify why they leave, when they return, how much they can spend, and how to scale that value without overwhelming them.
From Attraction to Real Growth
Having users is not enough. Our retention and monetization strategy focuses on maximizing the value of each customer by increasing their frequency of use, average purchase value, and long-term loyalty.
Scalable and sustainable monetization
Isolated sales tactics have a low ceiling. We identify and activate sustained growth levers that scale with your business: from automations to loyalty programs and cross-selling.
Strategic and actionable approach
We prioritize actions that generate the greatest return, without dispersion or empty tactics. We design a personalized roadmap to optimize your customer journey and generate consistent revenue over time.
Retention focused on real value
It's not just about retaining users, but about building relationships that generate long-term value. We design experiences aimed at increasing satisfaction, loyalty, and thereby sustained revenue.
Thank you for trusting
Thank you for trusting
in Billber
in Billber
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Florbela Arrenega
Seara Collection
Review ☆
Delighted with their work, super attentive and professional, a 10 out of 10!!
Sara Canteli
Sara Canteli
Review ☆
Billber is a great choice: they are attentive, professional, and uniquely involved in projects. A 100% recommended discovery.
Alan Martin
Midway Technologies
Review ☆
We've been working with them for almost a year and are very satisfied with their work. They are 100% committed to helping the business prosper, which is something hard to find.
Alejandro Nadal
Living Water
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Mariam Pérez Bazo
Elevate / Shine
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Patricia Llamazares
Penthouse Homestaging
Review ☆
We worked together for the Black Friday campaign of my project, Deadly Print Studio. It went great! Professional and proactive people. We'll use their services again.
Juan Pedro Campuzano
Estudio de Impresión Mortal
Review ☆
Creativity, great ideas, and constant availability. I highly recommend them!
Paula García
Mind Technologies
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Daniel Mantilla
Faro Training
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Anthony Hecht
Club de inglés completo
Review ☆
They have done an amazing job in creating the corporate image for my physical therapy center. They are fully committed and work well as a team. Thank you so much!
Andrea White
Osteokinesis
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Teresa Muñoz
Masaveu Wineries
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Florbela Arrenega
Seara Collection
Review ☆
Delighted with their work, super attentive and professional, a 10 out of 10!!
Sara Canteli
Sara Canteli
Review ☆
Billber is a great choice: they are attentive, professional, and uniquely involved in projects. A 100% recommended discovery.
Alan Martin
Midway Technologies
Review ☆
We've been working with them for almost a year and are very satisfied with their work. They are 100% committed to helping the business prosper, which is something hard to find.
Alejandro Nadal
Living Water
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Mariam Pérez Bazo
Elevate / Shine
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Patricia Llamazares
Penthouse Homestaging
Review ☆
We worked together for the Black Friday campaign of my project, Deadly Print Studio. It went great! Professional and proactive people. We'll use their services again.
Juan Pedro Campuzano
Estudio de Impresión Mortal
Review ☆
Creativity, great ideas, and constant availability. I highly recommend them!
Paula García
Mind Technologies
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Daniel Mantilla
Faro Training
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Anthony Hecht
Club de inglés completo
Review ☆
They have done an amazing job in creating the corporate image for my physical therapy center. They are fully committed and work well as a team. Thank you so much!
Andrea White
Osteokinesis
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Teresa Muñoz
Masaveu Wineries
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Florbela Arrenega
Seara Collection
Review ☆
Delighted with their work, super attentive and professional, a 10 out of 10!!
Sara Canteli
Sara Canteli
Review ☆
Billber is a great choice: they are attentive, professional, and uniquely involved in projects. A 100% recommended discovery.
Alan Martin
Midway Technologies
Review ☆
We've been working with them for almost a year and are very satisfied with their work. They are 100% committed to helping the business prosper, which is something hard to find.
Alejandro Nadal
Living Water
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Mariam Pérez Bazo
Elevate / Shine
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Patricia Llamazares
Penthouse Homestaging
Review ☆
We worked together for the Black Friday campaign of my project, Deadly Print Studio. It went great! Professional and proactive people. We'll use their services again.
Juan Pedro Campuzano
Estudio de Impresión Mortal
Review ☆
Creativity, great ideas, and constant availability. I highly recommend them!
Paula García
Mind Technologies
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Daniel Mantilla
Faro Training
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Anthony Hecht
Club de inglés completo
Review ☆
They have done an amazing job in creating the corporate image for my physical therapy center. They are fully committed and work well as a team. Thank you so much!
Andrea White
Osteokinesis
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Teresa Muñoz
Masaveu Wineries
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Florbela Arrenega
Seara Collection
Review ☆
Delighted with their work, super attentive and professional, a 10 out of 10!!
Sara Canteli
Sara Canteli
Review ☆
Billber is a great choice: they are attentive, professional, and uniquely involved in projects. A 100% recommended discovery.
Alan Martin
Midway Technologies
Review ☆
We've been working with them for almost a year and are very satisfied with their work. They are 100% committed to helping the business prosper, which is something hard to find.
Alejandro Nadal
Living Water
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Mariam Pérez Bazo
Elevate / Shine
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Patricia Llamazares
Penthouse Homestaging
Review ☆
We worked together for the Black Friday campaign of my project, Deadly Print Studio. It went great! Professional and proactive people. We'll use their services again.
Juan Pedro Campuzano
Estudio de Impresión Mortal
Review ☆
Creativity, great ideas, and constant availability. I highly recommend them!
Paula García
Mind Technologies
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Daniel Mantilla
Faro Training
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Anthony Hecht
Club de inglés completo
Review ☆
They have done an amazing job in creating the corporate image for my physical therapy center. They are fully committed and work well as a team. Thank you so much!
Andrea White
Osteokinesis
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Teresa Muñoz
Masaveu Wineries
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Florbela Arrenega
Seara Collection
Review ☆
Delighted with their work, super attentive and professional, a 10 out of 10!!
Sara Canteli
Sara Canteli
Review ☆
Billber is a great choice: they are attentive, professional, and uniquely involved in projects. A 100% recommended discovery.
Alan Martin
Midway Technologies
Review ☆
We've been working with them for almost a year and are very satisfied with their work. They are 100% committed to helping the business prosper, which is something hard to find.
Alejandro Nadal
Living Water
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Mariam Pérez Bazo
Elevate / Shine
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Patricia Llamazares
Penthouse Homestaging
Review ☆
We worked together for the Black Friday campaign of my project, Deadly Print Studio. It went great! Professional and proactive people. We'll use their services again.
Juan Pedro Campuzano
Estudio de Impresión Mortal
Review ☆
Creativity, great ideas, and constant availability. I highly recommend them!
Paula García
Mind Technologies
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Daniel Mantilla
Faro Training
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Anthony Hecht
Club de inglés completo
Review ☆
They have done an amazing job in creating the corporate image for my physical therapy center. They are fully committed and work well as a team. Thank you so much!
Andrea White
Osteokinesis
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Teresa Muñoz
Masaveu Wineries
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Florbela Arrenega
Seara Collection
Review ☆
Delighted with their work, super attentive and professional, a 10 out of 10!!
Sara Canteli
Sara Canteli
Review ☆
Billber is a great choice: they are attentive, professional, and uniquely involved in projects. A 100% recommended discovery.
Alan Martin
Midway Technologies
Review ☆
We've been working with them for almost a year and are very satisfied with their work. They are 100% committed to helping the business prosper, which is something hard to find.
Alejandro Nadal
Living Water
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Mariam Pérez Bazo
Elevate / Shine
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Patricia Llamazares
Penthouse Homestaging
Review ☆
We worked together for the Black Friday campaign of my project, Deadly Print Studio. It went great! Professional and proactive people. We'll use their services again.
Juan Pedro Campuzano
Estudio de Impresión Mortal
Review ☆
Creativity, great ideas, and constant availability. I highly recommend them!
Paula García
Mind Technologies
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Daniel Mantilla
Faro Training
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Anthony Hecht
Club de inglés completo
Review ☆
They have done an amazing job in creating the corporate image for my physical therapy center. They are fully committed and work well as a team. Thank you so much!
Andrea White
Osteokinesis
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Teresa Muñoz
Masaveu Wineries
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Florbela Arrenega
Seara Collection
Review ☆
Delighted with their work, super attentive and professional, a 10 out of 10!!
Sara Canteli
Sara Canteli
Review ☆
Billber is a great choice: they are attentive, professional, and uniquely involved in projects. A 100% recommended discovery.
Alan Martin
Midway Technologies
Review ☆
We've been working with them for almost a year and are very satisfied with their work. They are 100% committed to helping the business prosper, which is something hard to find.
Alejandro Nadal
Living Water
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Mariam Pérez Bazo
Elevate / Shine
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Patricia Llamazares
Penthouse Homestaging
Review ☆
We worked together for the Black Friday campaign of my project, Deadly Print Studio. It went great! Professional and proactive people. We'll use their services again.
Juan Pedro Campuzano
Estudio de Impresión Mortal
Review ☆
Creativity, great ideas, and constant availability. I highly recommend them!
Paula García
Mind Technologies
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Daniel Mantilla
Faro Training
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Anthony Hecht
Club de inglés completo
Review ☆
They have done an amazing job in creating the corporate image for my physical therapy center. They are fully committed and work well as a team. Thank you so much!
Andrea White
Osteokinesis
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Teresa Muñoz
Masaveu Wineries
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Florbela Arrenega
Seara Collection
Review ☆
Delighted with their work, super attentive and professional, a 10 out of 10!!
Sara Canteli
Sara Canteli
Review ☆
Billber is a great choice: they are attentive, professional, and uniquely involved in projects. A 100% recommended discovery.
Alan Martin
Midway Technologies
Review ☆
We've been working with them for almost a year and are very satisfied with their work. They are 100% committed to helping the business prosper, which is something hard to find.
Alejandro Nadal
Living Water
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Mariam Pérez Bazo
Elevate / Shine
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Patricia Llamazares
Penthouse Homestaging
Review ☆
We worked together for the Black Friday campaign of my project, Deadly Print Studio. It went great! Professional and proactive people. We'll use their services again.
Juan Pedro Campuzano
Estudio de Impresión Mortal
Review ☆
Creativity, great ideas, and constant availability. I highly recommend them!
Paula García
Mind Technologies
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Daniel Mantilla
Faro Training
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Anthony Hecht
Club de inglés completo
Review ☆
They have done an amazing job in creating the corporate image for my physical therapy center. They are fully committed and work well as a team. Thank you so much!
Andrea White
Osteokinesis
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Teresa Muñoz
Masaveu Wineries
Review ☆
Delighted with their work, super attentive and professional, a 10 out of 10!!
Sara Canteli
Sara Canteli
Review ☆
Billber is a great choice: they are attentive, professional, and uniquely involved in projects. A 100% recommended discovery.
Alan Martin
Midway Technologies
Review ☆
We've been working with them for almost a year and are very satisfied with their work. They are 100% committed to helping the business prosper, which is something hard to find.
Alejandro Nadal
Living Water
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Mariam Pérez Bazo
Elevate / Shine
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Patricia Llamazares
Penthouse Homestaging
Review ☆
We worked together for the Black Friday campaign of my project, Deadly Print Studio. It went great! Professional and proactive people. We'll use their services again.
Juan Pedro Campuzano
Estudio de Impresión Mortal
Review ☆
Creativity, great ideas, and constant availability. I highly recommend them!
Paula García
Mind Technologies
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Daniel Mantilla
Faro Training
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Anthony Hecht
Club de inglés completo
Review ☆
They have done an amazing job in creating the corporate image for my physical therapy center. They are fully committed and work well as a team. Thank you so much!
Andrea White
Osteokinesis
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Teresa Muñoz
Masaveu Wineries
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Florbela Arrenega
Seara Collection
Review ☆
Delighted with their work, super attentive and professional, a 10 out of 10!!
Sara Canteli
Sara Canteli
Review ☆
Billber is a great choice: they are attentive, professional, and uniquely involved in projects. A 100% recommended discovery.
Alan Martin
Midway Technologies
Review ☆
We've been working with them for almost a year and are very satisfied with their work. They are 100% committed to helping the business prosper, which is something hard to find.
Alejandro Nadal
Living Water
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Mariam Pérez Bazo
Elevate / Shine
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Patricia Llamazares
Penthouse Homestaging
Review ☆
We worked together for the Black Friday campaign of my project, Deadly Print Studio. It went great! Professional and proactive people. We'll use their services again.
Juan Pedro Campuzano
Estudio de Impresión Mortal
Review ☆
Creativity, great ideas, and constant availability. I highly recommend them!
Paula García
Mind Technologies
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Daniel Mantilla
Faro Training
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Anthony Hecht
Club de inglés completo
Review ☆
They have done an amazing job in creating the corporate image for my physical therapy center. They are fully committed and work well as a team. Thank you so much!
Andrea White
Osteokinesis
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Teresa Muñoz
Masaveu Wineries
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Florbela Arrenega
Seara Collection
Review ☆
Delighted with their work, super attentive and professional, a 10 out of 10!!
Sara Canteli
Sara Canteli
Review ☆
Billber is a great choice: they are attentive, professional, and uniquely involved in projects. A 100% recommended discovery.
Alan Martin
Midway Technologies
Review ☆
We've been working with them for almost a year and are very satisfied with their work. They are 100% committed to helping the business prosper, which is something hard to find.
Alejandro Nadal
Living Water
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Mariam Pérez Bazo
Elevate / Shine
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Patricia Llamazares
Penthouse Homestaging
Review ☆
We worked together for the Black Friday campaign of my project, Deadly Print Studio. It went great! Professional and proactive people. We'll use their services again.
Juan Pedro Campuzano
Estudio de Impresión Mortal
Review ☆
Creativity, great ideas, and constant availability. I highly recommend them!
Paula García
Mind Technologies
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Daniel Mantilla
Faro Training
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Anthony Hecht
Club de inglés completo
Review ☆
They have done an amazing job in creating the corporate image for my physical therapy center. They are fully committed and work well as a team. Thank you so much!
Andrea White
Osteokinesis
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Teresa Muñoz
Masaveu Wineries
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Florbela Arrenega
Seara Collection
Review ☆
Delighted with their work, super attentive and professional, a 10 out of 10!!
Sara Canteli
Sara Canteli
Review ☆
Billber is a great choice: they are attentive, professional, and uniquely involved in projects. A 100% recommended discovery.
Alan Martin
Midway Technologies
Review ☆
We've been working with them for almost a year and are very satisfied with their work. They are 100% committed to helping the business prosper, which is something hard to find.
Alejandro Nadal
Living Water
Review ☆
Billber nos ayudó a implementar el lanzamiento orgánico en redes sociales y la estrategia publicitaria para un nuevo servicio premium de gestión del peso. Disfruté mucho trabajar con esta agencia porque comprenden completamente el concepto de un equipo ampliado y son empáticos con los nuevos emprendedores.
Mariam Pérez Bazo
Elevate / Shine
Review ☆
I am working with Billber and I can only say good things. Axel and Alex are industry professionals, surrounded by a very competent team, always offering innovative initiatives and constantly caring about the project's evolution. It's evident they love their work, enjoy it, and know what they're doing. I am very happy with the results achieved and eager to continue collaborating with them on future projects.
Patricia Llamazares
Penthouse Homestaging
Review ☆
We worked together for the Black Friday campaign of my project, Deadly Print Studio. It went great! Professional and proactive people. We'll use their services again.
Juan Pedro Campuzano
Estudio de Impresión Mortal
Review ☆
Creativity, great ideas, and constant availability. I highly recommend them!
Paula García
Mind Technologies
Review ☆
Billber was in charge of renewing FARO Formación's brand image. They did a job with which we were very satisfied, a modern, elegant, subtle rebranding true to the principles and philosophy of our company. Our relationship surely does not end with this work; we will continue to trust this modern and serious company for our advertising. Thank you very much for everything, and may FARO and Billber remain united for a long time.
Daniel Mantilla
Faro Training
Review ☆
Billber is our marketing department. From social media to Google, and most importantly, advice on planning marketing campaigns and strategies for the day-to-day and future of our company. Axel, Jaime, and Alex work amazingly well together as a team, each with their strengths, and from the very first minute we met, the relationship has been perfect!
Anthony Hecht
Club de inglés completo
Review ☆
They have done an amazing job in creating the corporate image for my physical therapy center. They are fully committed and work well as a team. Thank you so much!
Andrea White
Osteokinesis
Review ☆
Billber was responsible for designing and executing the latest Christmas campaign for Masaveu Bodegas, which included a photo session of wine still lifes. They delivered a professional job that left us satisfied, aligning with the style and budget previously agreed upon for this purpose.
Teresa Muñoz
Masaveu Wineries
Review ☆
We work with Billber on our comprehensive marketing, covering everything from SEM and web optimization to managing our social media posts. They are a very results-oriented team and have greatly helped us in recent months. Their professionalism, seriousness, and dedication have been key in improving our online presence. Highly recommended!
Florbela Arrenega
Seara Collection
El servicio se ajusta al modelo de negocio y madurez del cliente.
From optimizing onboarding to redesigning the purchase cycle, we tailor the approach to your reality. Low recurrence? We work on reactivation. Is your churn rate increasing after the second purchase? We redesign the value proposition for that critical moment.
From optimizing onboarding to redesigning the purchase cycle, we tailor the approach to your reality. Low recurrence? We work on reactivation. Is your churn rate increasing after the second purchase? We redesign the value proposition for that critical moment.
Onboarding optimization
CRM Automation (email, push, in-app)
Churn Models
Loyalty program design
Cohort and segment analysis
Monetization through cross-sell and upsell
Referral systems
Product <> marketing synchronization
01.
We analyze how your users behave based on their entry point, identify drop-off points, and which variables predict them. This information guides onboarding, communication, and UX decisions.
We detect abandonment before it happens
We intersect critical events of the user journey with churn signals to act in time. We set up automatic alerts and personalized reactivation flows (push, email, in-app) based on profile and usage.
02.
02.
Are your emails not converting? We design CRM sequences tailored to behavior and context.
Business-oriented sequences
Each sequence is built with business logic. From a welcome email that educates about key benefits, to re-engagement campaigns after inactivity. A/B tests for content, timing, and formats.
03.
03.
Do you sell the same way to all your customers? We calculate the LTV by segment, understand which profiles generate the most value, and optimize the strategy for them. Based on this segmentation, we prioritize retention or monetization initiatives according to expected impact.
We maximize the value of those who already trust you
This is how we maximize frequency, average ticket, and recurrence.
We support the entire post-acquisition journey, but with a focus on profitability. We only improve retention when it has a direct impact on LTV or recovered acquisition cost.
Each retained user must justify their acquisition cost. We help you achieve this.
Each retained user must justify their acquisition cost. We help you achieve this.
We optimize time, frequency, and user monetization with strategy.
CRM, product, and analytics integration
CRM, product, and analytics integration
We combine data from various sources to understand what truly drives user behavior.
We combine data from various sources to understand what truly drives user behavior.
Focus on quick wins and return
Focus on quick wins and return
We seek to capture quick value without losing sight of cumulative improvement.
We seek to capture quick value without losing sight of cumulative improvement.
Margin optimization in retention
Margin optimization in retention
We review the margin-offer relationship in retention programs. We work with bundles, tiered access, or non-monetary benefits that enhance conversion without sacrificing profitability.
We identify opportunities to open new revenue streams (e.g., cross-selling across verticals, B2B channel if applicable, paid referrals...).
Activation of complementary monetization channels
Activation of complementary monetization channels
Invisible frictions in the post-sale experience
We mapped factors that erode the post-purchase experience.
We identify inefficiencies that hinder growth, such as poorly connected workflows, UX barriers, business models, and help resolve them practically.
Operational constraints that limit monetization
We work with the best partners and platforms ✧
We work with the best partners and platforms ✧
We work with the best partners and platforms ✧
What mix and balance do you need? We advise you and adapt to your needs.
What mix and balance do you need? We advise you and adapt to your needs.
The process, simplified
01
Post-acquisition audit
02
Definition of levers and objectives
03
Hypothesis backlog design
04
Agile execution and monitoring
05
Documentation, scaling, and evolution
Post-acquisition audit
We map the journey from activation to repurchase: where users drop off, what interactions exist, what data is missing, and what signals indicate value or abandonment.
01
02
03
04
05
Post-acquisition audit
We map the journey from activation to repurchase: where users drop off, what interactions exist, what data is missing, and what signals indicate value or abandonment.
01
02
03
04
05
Post-acquisition audit
We map the journey from activation to repurchase: where users drop off, what interactions exist, what data is missing, and what signals indicate value or abandonment.
A look at some collaborations and success stories ★
Some included features
What problems does this service solve?
Growth plan
What opportunities do we identify in retention and monetization projects?
What kind of strategies do we design?
How do we measure the impact of the service?
What sets this service apart from other solutions in the market?
When is the best time to work on retention and monetization?
Balance between tactical and structural actions
While short-term campaigns or improvements are underway, learnings are documented and processes are consolidated to ensure sustainable medium- and long-term results.
Priorities in Retention and Monetization
The segments and moments with the greatest potential for economic impact are identified, and actions are organized based on their urgency, opportunity cost, and expected return.
Activation of mechanisms for scaling
As effective tactics are validated, communication flows, segmentation, or tracking are automated to free up resources and maintain operational efficiency.
Agile roadmap for iterations
The work is organized into cycles where hypotheses are proposed, tests are implemented, and results are reviewed. This allows for continuous, data-driven strategy adjustments.
Actionable measurement and reporting focused on real impact
Dashboards focused on key metrics (LTV, churn, ARPU), not on generic data. This allows for decision-making without diluting key information.
What problems does this service solve?
Growth plan
What opportunities do we identify in retention and monetization projects?
What kind of strategies do we design?
How do we measure the impact of the service?
What sets this service apart from other solutions in the market?
When is the best time to work on retention and monetization?
Disconnect between marketing and customer experience
We integrate retention actions with CRM, personalized content, and in-app events, unifying marketing messages with actual product or service improvements.
Name
We implement strategies such as automated reactivation campaigns, personalized recommendations, or progressive perks to encourage customers to return in shorter cycles.
Lack of customer value segmentation
We use behavioral analysis and data to create segments that allow us to invest in retention based on potential profitability, not just volume.
High abandonment rate after the first purchase
We design post-sale onboarding sequences, relevant cross-sell strategies, and adjustments in UX to ensure the user understands the product's value and engages again.
Difficulty detecting early signs of dropout
We model the behavior of users with a high risk of churn (e.g., inactivity after onboarding, loss of engagement) and trigger automatic sequences.
Stagnant revenue despite good acquisition
We increase LTV through bundles, upselling, and dynamic pricing logic by connecting pricing decisions with actual usage habits without overwhelming the experience.
Have questions…
We have answers
How will I know what impact it has on my income?
We monitor financial KPIs such as LTV, ARPU, and repurchase rate, and link them to each executed initiative.
Is a lot of historical data needed to get started?
If there is no historical data, we set up analytics from scratch to build it meaningfully. Regardless of the available data and historical information, focusing on retention and monetization will always be the most profitable capability. However, it will be less scalable if acquisition is not addressed.
Do you also work with channels like email or SMS?
Yes. We implement specific retention and monetization campaigns via email, push, or SMS. We test sequences, creatives, timings, and triggers to scale what works best for your customers.
Is it compatible with my current tech stack?
We adapt. We've worked with CRMs like Hubspot, Klaviyo, Salesforce, Mailchimp... We use your tools whenever possible, and suggest alternatives if any critical functionality is missing.
How will I know what impact it has on my income?
We monitor financial KPIs such as LTV, ARPU, and repurchase rate, and link them to each executed initiative.
Is a lot of historical data needed to get started?
If there is no historical data, we set up analytics from scratch to build it meaningfully. Regardless of the available data and historical information, focusing on retention and monetization will always be the most profitable capability. However, it will be less scalable if acquisition is not addressed.
Do you also work with channels like email or SMS?
Yes. We implement specific retention and monetization campaigns via email, push, or SMS. We test sequences, creatives, timings, and triggers to scale what works best for your customers.
Is it compatible with my current tech stack?
We adapt. We've worked with CRMs like Hubspot, Klaviyo, Salesforce, Mailchimp... We use your tools whenever possible, and suggest alternatives if any critical functionality is missing.
Retaining isn't about loyalty, it's about optimizing the entire cycle
Billber doesn't see retention as a points program or a monthly newsletter. For us, retention means aligning product, communication, and experience so that users have genuine reasons to stay.
Monetization: beyond the obvious upsell
Increasing LTV doesn't mean forcing sales. We design sequences that detect when a user is ready to pay more: due to usage, necessity, or brand connection. We aim for more revenue per user without burning out our database.
Tools... just another means
For each client, we work with our own tech stack according to their preferences and resources. Commonly used: GA4, Klaviyo, or GHL as CRM, Looker Studio for data visualization, Make for automations, and SEO, Paid Media, and Social Media (RRSS) supporting the strategy.
Yes, there are no surprises here: everything for Lifetime Value
The metric that guides our decisions is how much value a user generates in their "lifetime." Increasing the LTV requires working on onboarding, active retention, progressive monetization, and post-churn reactivation.
Everything your project needs to grow ✺
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We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
Advertisement
We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
Advertisement