B2B2C
B2B2C
Growth Marketing
Growth Marketing
Gestión de instalaciones
Gestión de instalaciones
Comprehensive marketing department for B2B2C SAAS
Mind is a Proptech B Corp specialized in the management of buildings, communities, and people, with a positive impact on the planet.
+75%
+75%
Engagement on LinkedIn
Engagement on LinkedIn
+30%
+30%
Qualified B2B Leads
Qualified B2B Leads
+90%
+90%
National and international web traffic
National and international web traffic
Integrated Marketing Department
Social media management
Gestión de la comunidad
Paid Media
Graphic design
Video Production & Post-Production
Public relations
Integrated Marketing Department
Social media management
Gestión de la comunidad
Paid Media
Graphic design
Video Production & Post-Production
Public relations
Category
Gestión de instalaciones
Customer
Mind PropTech
01
Context
Context
Context
Mind is a Proptech B Corp specialized in the management of buildings, communities, and people, with a positive impact on the planet. The company consists of two business lines (corporate & residential) and we collaborate as their marketing department, alongside their Director of Marketing and Communication.
Mind is a Proptech B Corp specialized in the management of buildings, communities, and people, with a positive impact on the planet. The company consists of two business lines (corporate & residential) and we collaborate as their marketing department, alongside their Director of Marketing and Communication.
Needs and goals
Needs and goals
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
We tailor our services and strategy to the client's context
1.
Effectively communicate Mind's unique value proposition.
1.
Effectively communicate Mind's unique value proposition.
1.
Effectively communicate Mind's unique value proposition.
2.
Generate qualified leads for sales demonstrations.
2.
Generate qualified leads for sales demonstrations.
2.
Generate qualified leads for sales demonstrations.
3.
Position Mind as an innovative leader in the Proptech and Facility Management sector.
3.
Position Mind as an innovative leader in the Proptech and Facility Management sector.
3.
Position Mind as an innovative leader in the Proptech and Facility Management sector.
4.
Internationalize your second line of business (residential) in new markets.
4.
Internationalize your second line of business (residential) in new markets.
4.
Internationalize your second line of business (residential) in new markets.
5.
Unify the branding and communication of its different business lines under a solid and coherent identity.
5.
Unify the branding and communication of its different business lines under a solid and coherent identity.
5.
Unify the branding and communication of its different business lines under a solid and coherent identity.
02
Challenge
The main challenge was to articulate a 360° communication strategy that would make their value proposition tangible. This was coupled with the challenge of supporting their transition from Mind Facilities to Mind Proptech, projecting a cohesive, solid, and competitive image in new markets like Miami, Puerto Rico, and Dubai. The complexity increased by managing multiple audiences - corporate clients, investors, and institutional stakeholders -.
The main challenge was to articulate a 360° communication strategy that would make their value proposition tangible. This was coupled with the challenge of supporting their transition from Mind Facilities to Mind Proptech, projecting a cohesive, solid, and competitive image in new markets like Miami, Puerto Rico, and Dubai. The complexity increased by managing multiple audiences - corporate clients, investors, and institutional stakeholders -.
03
Strategy and Implementation
60 days
To prepare for the launch.
In-house Marketing Department
Under the leadership of the Marketing Director, we act for Mind as an in-house creative and marketing agency, carrying out various services: social media, graphic design, advertising management, graphic design, content creation, PR, advertising management, and web optimization.
01
03
Strategy and Implementation
60 days
To prepare for the launch.
In-house Marketing Department
Under the leadership of the Marketing Director, we act for Mind as an in-house creative and marketing agency, carrying out various services: social media, graphic design, advertising management, graphic design, content creation, PR, advertising management, and web optimization.
01
03
Strategy and Implementation
60 days
To prepare for the launch.
In-house Marketing Department
Under the leadership of the Marketing Director, we act for Mind as an in-house creative and marketing agency, carrying out various services: social media, graphic design, advertising management, graphic design, content creation, PR, advertising management, and web optimization.
01
Some tools and platforms used ⚝
Some tools and platforms used ⚝
04
Impact
Impact
The 360º strategy positioned Mind as a leader in sustainable Facility Management, opened doors to new markets, and generated a constant stream of demos with enterprise accounts, reinforcing the credibility of its B Corp certification and accelerating the adoption of its Corporate and Residential lines.
The 360º strategy positioned Mind as a leader in sustainable Facility Management, opened doors to new markets, and generated a constant stream of demos with enterprise accounts, reinforcing the credibility of its B Corp certification and accelerating the adoption of its Corporate and Residential lines.
Results
Results
Committed to business growth
+75%
Engagement on LinkedIn
Interaction rate over impressions, doubling the industry average for Facility Management & PropTech.
+75%
Engagement on LinkedIn
Interaction rate over impressions, doubling the industry average for Facility Management & PropTech.
+75%
Engagement on LinkedIn
Interaction rate over impressions, doubling the industry average for Facility Management & PropTech.
+30%
Qualified B2B Leads
Increase in opportunities for demos following the implementation of the 360º marketing strategy.
+30%
Qualified B2B Leads
Increase in opportunities for demos following the implementation of the 360º marketing strategy.
+30%
Qualified B2B Leads
Increase in opportunities for demos following the implementation of the 360º marketing strategy.
+90%
National and international web traffic
Increase in site visits from Spain, Miami, Puerto Rico, and Dubai.
+90%
National and international web traffic
Increase in site visits from Spain, Miami, Puerto Rico, and Dubai.
+90%
National and international web traffic
Increase in site visits from Spain, Miami, Puerto Rico, and Dubai.
Everything your project needs to grow ✺
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
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We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
Advertisement
We hold nothing back in our Newsletter.
WEB DESIGN
UI Design
UX Design
SEO
WEB DEVELOPMENT
BRANDING
Advertisement