Comprehensive marketing department for B2B2C SAAS
Category
Gestión de instalaciones
Customer
Mind PropTech
Contexto
Mind is a Proptech B Corp specialized in the management of buildings, communities, and people, with a positive impact on the planet. The company consists of two business lines (corporate & residential) and we collaborate as their marketing department, alongside their Director of Marketing and Communication.
5.
Unify the branding and communication of its different business lines under a solid and coherent identity.
Reto
The main challenge was to articulate a 360° communication strategy that would make their value proposition tangible. This was coupled with the challenge of supporting their transition from Mind Facilities to Mind Proptech, projecting a cohesive, solid, and competitive image in new markets like Miami, Puerto Rico, and Dubai. The complexity increased by managing multiple audiences - corporate clients, investors, and institutional stakeholders -.
Impacto
The 360º strategy positioned Mind as a leader in sustainable Facility Management, opened doors to new markets, and generated a constant stream of demos with enterprise accounts, reinforcing the credibility of its B Corp certification and accelerating the adoption of its Corporate and Residential lines.
Committed to business growth